Category: Paid Media

Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification.  Full Article: Beginning June 2, 2021, Google will require all [...] KEEP READING

When you’re working with a limited digital marketing budget and need to maximize your return on investment, being prepared to make informed decisions is key. And even once you reach a level of success that allows you to invest far more in advertising, cost-effectiveness will likely always be a top priority. One of the most [...] KEEP READING

In the wide world of digital advertising, programmatic ads are a hot topic of conversation. Thought leaders, marketing professionals, and everyday business owners alike are discussing the benefits of programmatic advertising – and why it might just be the catalyst for the reinvention of the industry.  But even as programmatic advertising evolves from a trend [...] KEEP READING

Creating a Facebook Ad that converts is vital to the overall success of the Facebook Campaign. Getting traffic to the website is the easy part, but receiving traffic to your website is just a piece of the puzzle. Once you receive traffic on your website, you want to have people take a desired action. Are [...] KEEP READING

Starting February 18, 2021, Google ads announced that they would be making changes to broad match modified (BMM) and phrase match keywords. Phase one has already started rolling out to eight languages (English, German, Spanish, French, Italian, Dutch, Portuguese, and Russian); all others will roll out in Q2. Google expects to be fully rolled out [...] KEEP READING

What is a Boosted Post? Boosted Posts are a type of advertising where Facebook allows businesses to choose a post and have it populate in the Facebook News Feed to anyone they want, based on their interests, demographics, etc. If you want to develop brand awareness or audience engagement, then a Boosted Post is a [...] KEEP READING

Apple Change Policy Details Impacting Mobile Ads In June, Apple announced product and policy changes that will impact data sharing across iOS and Apple device users. The proposed changes will significantly impact the way marketers and advertisers can run ads, measure performance, and engage their customers.  Although these changes will have the most impact on [...] KEEP READING

SEO – and digital marketing in general – is both an art and a science. Luckily, the V Digital Services team is full of talented people that are ready to tackle your digital marketing strategy and make it stronger and more effective than ever. Whether it’s H1 tag optimization that has you puzzled, or you’re ready for a total strategy redo, V Digital Services has you covered.

Say goodbye to generic text ads! With the new expanded text ads, you now have more flexibility with your character limit to write more attractive ad copy. The expanded text ads allow for: Two headlines of 30 characters for each One description of 80 characters Two URL paths of 15 characters for each Together, this [...] KEEP READING

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers [...] KEEP READING