Category: Paid Media

Updated: June 13, 2022 Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving [...] KEEP READING

Paid Media is a great tool for most types of legal businesses, but your business must have the right strategy to meet your goals. The first step in crafting the appropriate paid strategy is understanding your business and your goals. By going through the following questions, you will discover the information needed for a successful [...] KEEP READING

As the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – and one of the [...] KEEP READING

The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING

Conversion optimization has been around for a long time. And I mean a long time. One of the earliest examples of this process dates back to Leonardo Da Vinci circa 1430, in his attempt to improve food production through automation. Da Vinci actually failed his original goal, but succeeded in incredibly improving the operation of [...] KEEP READING

The holidays are here and it’s best not to leave your marketing strategy unaddressed during this time. Sure, there are plenty of free marketing tools available to help you expand your reach this holiday season, but you should make sure you are getting the greatest reach with the help of some paid media strategies as [...] KEEP READING

When it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know what to do, it [...] KEEP READING

Franchisees are often faced with challenges when it comes to marketing in an area where they are in close contact with other franchise locations of the same type. The need to localize marketing campaigns deeper than the level of the city at large is just one reason that pay-per-click, or PPC, marketing is useful for [...] KEEP READING

Updated Date: February 2, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole [...] KEEP READING

Updated Date: May 22, 2022 Facebook videos are one of the fastest-growing advertising methods on the web. Videos provide customers with a quick view of what your company has to offer, and they grab a ton of attention on news feeds that are typically full of family pictures and text-based posts. Here’s what you need [...] KEEP READING