Category: Paid Media

Understanding Paid Media is an essential part of any digital marketing strategy. Paid Media refers to the various forms of advertising that businesses can pay for, including pay-per-click advertising, social media advertising, programmatic advertising, and more. When it comes to Paid Media, the key is to reach the right audience at the right time. By [...] KEEP READING

Google Ads is a key element in many digital marketing strategies, offering a broad range of options for customized banner ads to suit many different purposes.  You probably already know that Google Ads can be an excellent way to reach your target audience and check off some big marketing goals. But what about choosing the [...] KEEP READING

Before a future business owner considers breaking ground on the site of a new location or launching a new site, they dedicate countless resources and their time to researching and understanding key demographics about their target market. From average income, population densities, culture and race, median age, number of families, crime rates to average dogs [...] KEEP READING

What Are YouTube TrueView Ads, and Why Should You Use Them? YouTube is the world’s largest video-streaming service. With over 3 billion monthly viewers, it’s an excellent platform for reaching customers. However, gaining traction on YouTube can take some work. This post explains what TrueView ads are and why marketers might consider using them. TrueView [...] KEEP READING

Are you spending money on Paid Media Ads and not seeing them when you do live searches? This is an all too common occurrence and there are many reasons why this could be happening to you. V Digital Services prides itself on being transparent, so here are some tips and tricks for you to consider [...] KEEP READING

Frequently Asked Questions How Long Does It Take to Set Up a Google Countdown Timer Ad? A countdown ad takes about 5 minutes to configure once the campaign is created. The countdown parameter is added directly to the ad copy using Google Ads syntax, eliminating the need for ad-copy revisions before each promotional deadline. Do [...] KEEP READING

Google Ads Not Showing Up? Here are 11 Reasons Why You’ve just launched a new paid media ad campaign, so you do a live search to see the ad in action, but it doesn’t show up. What gives?  Are your Google Ads not getting impressions? Even worse, are your Google Ads not working at all? [...] KEEP READING

It’s that time of the year again. We are right in the heart of the holiday shopping season and both online and brick-and-mortar retailers expect the highest traffic at this time of the year. This is great for retailers, but competition is also likely to be higher than normal. We will be discussing some of [...] KEEP READING

Summary: Starting June 2, 2021, Google updated their Healthcare and Medicines Policy requiring health insurance advertisers to obtain a G2 Health Insurance Provider certification before they can proceed to advertise on any Google Ads Platform in the United States. Government advertisers are exempt from certification.  Full Article: Beginning June 2, 2021, Google will require all [...] KEEP READING

When you’re working with a limited digital marketing budget and need to maximize your return on investment, being prepared to make informed decisions is key. And even once you reach a level of success that allows you to invest far more in advertising, cost-effectiveness will likely always be a top priority. One of the most [...] KEEP READING