Category: Paid Media

How to Improve the Geo-Relevance of Your PPC Campaigns

How to Improve the Geo-Relevance of Your PPC Campaigns

Updated Date: May 17, 2022 Pay-per-click advertising, otherwise known as PPC, is a cornerstone of most businesses’ digital marketing strategies. Just a few clicks are all it takes to open your virtual door to customers around the world, utilizing the power of the internet to its fullest potential. Many PPC management platforms default to a [...] KEEP READING
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Types of Paid Media & Paid Adversiting

Types of Paid Media & Paid Adversiting

Updated: April 29th, 2024 Paid media is the basis of nearly any company’s marketing plan, with paid campaigns and ad types taking on a different shape depending largely on the individual business. It is a multi-pronged marketing strategy that offers a wide range of options for reaching potential and existing customers, as well as achieving [...] KEEP READING
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Paid Media: Asking The Right Questions

Paid Media: Asking The Right Questions

Paid Media is a great tool for most types of legal businesses, but your business must have the right strategy to meet your goals. The first step in crafting the appropriate paid strategy is understanding your business and your goals. By going through the following questions, you will discover the information needed for a successful [...] KEEP READING
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Time to Think About Native Ads

Time to Think About Native Ads

As the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – and one of the [...] KEEP READING
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Paid Media Strategies for the Holidays that Really Work

Paid Media Strategies for the Holidays that Really Work

The holidays are here and it’s best not to leave your marketing strategy unaddressed during this time. Sure, there are plenty of free marketing tools available to help you expand your reach this holiday season, but you should make sure you are getting the greatest reach with the help of some paid media strategies as [...] KEEP READING
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Why Your Paid Ads Aren’t Performing

Why Your Paid Ads Aren’t Performing

When it comes to creating great ads, throwing more money at them is not always the best way to get results. There are several reasons why your paid ads may not be performing the way you hoped, and a few simple solutions can help you earn better returns. If you know what to do, it [...] KEEP READING
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Why Every Franchise Needs PPC

Why Every Franchise Needs PPC

Franchisees are often faced with challenges when it comes to marketing in an area where they are in close contact with other franchise locations of the same type. The need to localize marketing campaigns deeper than the level of the city at large is just one reason that pay-per-click, or PPC, marketing is useful for [...] KEEP READING
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Google Ads Attribution: Breaking Down the Attribution Model

Google Ads Attribution: Breaking Down the Attribution Model

Updated: Nov 5, 2024 No individual player can win a team sport game by themselves, victory is always the result of a team effort. Yet how many games have sports fans watched and then gave credit for a win to one superstar player? We often forget to recognize that the superstars have a whole team [...] KEEP READING
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6 Ways to Optimize Your AdWords Campaign

6 Ways to Optimize Your AdWords Campaign

Maximizing the effectiveness of your AdWords campaign is an important part of any true marketing strategy. However, optimizing AdWords to meet stringent search guidelines and eliminate wasted clicks is a task that requires time, effort and expertise. A/B Testing One of the best ways to optimize your AdWords is to do A/B testing early on [...] KEEP READING
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Why You Should Think Mobile-first for Facebook Ads

Why You Should Think Mobile-first for Facebook Ads

In their 2016 Q2 Earnings report, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue, up from 76 percent in the second quarter of 2015. Daily Active Users and Monthly Active Users on mobile have also been steadily on the rise since 2012. What does this mean for businesses looking [...] KEEP READING
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