Category: Paid Media

Let’s say you’ve been toying with the idea of creating a quick video promoting one of your most beloved products on television. Many of your competitors might be putting ads on TV, and you may feel like you need to do the same to keep up. However, depending on the time of day, a 30-second [...] KEEP READING

Maximizing the effectiveness of your AdWords campaign is an important part of any true marketing strategy. However, optimizing AdWords to meet stringent search guidelines and eliminate wasted clicks is a task that requires time, effort and expertise. A/B Testing One of the best ways to optimize your AdWords is to do A/B testing early on [...] KEEP READING

In their 2016 Q2 Earnings report, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue, up from 76 percent in the second quarter of 2015. Daily Active Users and Monthly Active Users on mobile have also been steadily on the rise since 2012. What does this mean for businesses looking [...] KEEP READING

It’s never too early to start holiday shopping. This sentence rings true in the ears of a lot of consumers. You may think you have a lot of time to prepare for the festive season, but time flies when you’re running a business. Take advantage of the next three months and prepare for the upcoming [...] KEEP READING