Category: Social Media

Integrating Messaging Apps in Your Marketing
For too long we have thought of messaging apps as merely a means of communication, but not a means of making sales. That has changed with the release of new marketing information from eMarketer.com. Given the popularity of mobile messaging apps like Facebook Messenger, WhatsApp and others, it’s no surprise that those companies are beginning [...] KEEP READING
Facebook Aims to Reduce Fake News and Clickbait
Following a tremendous election cycle full of conspiracy theories and questionably-sourced stories, Facebook is finally taking a stand against users who repeatedly post fake news and clickbait on their site. While many users say that the move has come too late, the reality is that Facebook still has more than two billion active users who are [...] KEEP READING
How to Market Your Business with Facebook Video Ads
Updated Date: May 22, 2022 Facebook videos are one of the fastest-growing advertising methods on the web. Videos provide customers with a quick view of what your company has to offer, and they grab a ton of attention on news feeds that are typically full of family pictures and text-based posts. Here’s what you need [...] KEEP READING
Snapchat vs. Instagram Stories: Which Is Better For My Brand?
In the social media world, there are countless ways to showcase your brand — and new ones seem to pop up every day! One of the newest features capturing everyone’s attention is Instagram Stories: the ability to upload photos and videos to your Instagram account that disappear within 24-hours. If you’re thinking that sounds an [...] KEEP READING
Rethinking the TV Commercial with YouTube Ads
Let’s say you’ve been toying with the idea of creating a quick video promoting one of your most beloved products on television. Many of your competitors might be putting ads on TV, and you may feel like you need to do the same to keep up. However, depending on the time of day, a 30-second [...] KEEP READING
How to Increase Your Social Media Shares
Increasing social media shares is challenging for companies of any size. We spend so much time focusing on curating great content that we fail to analyze how we are going to get people to the content in the first place. You may have a stream of steady followers hanging onto your every word, but more [...] KEEP READING
10 Highly Effective Ways to Grow Your Social Media Presence in 2024
Social media is an essential element of any marketing and customer service strategy. Companies find that consumers are willing to communicate more openly through social media than they do through call centers, and social media offers a variety of important analytics options that can help boost profits. To take advantage of this, you must first [...] KEEP READING
Why You Should Think Mobile-first for Facebook Ads
In their 2016 Q2 Earnings report, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue, up from 76 percent in the second quarter of 2015. Daily Active Users and Monthly Active Users on mobile have also been steadily on the rise since 2012. What does this mean for businesses looking [...] KEEP READING