Category: Social Media

As the leaders of the social media world battle it out, LinkedIn is rising to the top when it comes to B2B brands and their marketing needs. If you’re considering your options for your brand approach to B2B, LinkedIn should be at the top of your list. Surprised? Many people think of LinkedIn as a [...] KEEP READING

Your reputation is everything. That fact is nothing new. What is relatively new, however, is that the details of your reputation are conveniently posted online for future potential customers to consume at their leisure. Do you know what your customers see when they search for you online? That’s why Reputation Monitoring matters. Myriad tools and [...] KEEP READING

We tend to think about spring cleaning as being an activity left for our homes and maybe offices. But have you considered that spring cleaning also needs to be done to your digital presence and footprint? We’ll walk you through the four parts of cleaning up your online life. Clean Devices This is a cleaning [...] KEEP READING

In the business world, there has been a lot of hype around influencer marketing. Most of the talk is around paying celebs big money to be seen on Instagram, Twitter, or YouTube with your product. Not only are celebrity driven paid product endorsements out of trend as consumers become more aware about paid influencer marketing [...] KEEP READING

The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING

Hashtags have become as important across social media and search engines like Google and Bing as your actual business name. Branded hashtags are a way to gain attention across platforms and so your community and costumer base can follow your company and associated digital campaigns. A branded hashtag is defined as “branded term, phrase or call [...] KEEP READING

The holidays are here and it’s best not to leave your marketing strategy unaddressed during this time. Sure, there are plenty of free marketing tools available to help you expand your reach this holiday season, but you should make sure you are getting the greatest reach with the help of some paid media strategies as [...] KEEP READING

The holidays can be stressful, and the last thing you need is to try to piece together a holiday marketing schedule amidst the seasonal chaos. If you start now, you’ll still have some time to start working out social media strategies for the holidays before crunch time. Here are some of the most important things to [...] KEEP READING

Recently, Google announced an all-new feature that will help residents in your service area locate providers for all kinds of home service needs. This includes everything from locksmiths to plumbers to HVAC services. The goal of this new ad feature is to make it easier for homeowners to locate companies that are active in their area [...] KEEP READING

For too long we have thought of messaging apps as merely a means of communication, but not a means of making sales. That has changed with the release of new marketing information from eMarketer.com. Given the popularity of mobile messaging apps like Facebook Messenger, WhatsApp and others, it’s no surprise that those companies are beginning [...] KEEP READING