Category: Digital Marketing

By now, the last thing you probably need is another SEO acronym to decipher. But in order to better your business – and your approach to digital marketing – staying on top of SEO is key. And that means making sure that you’re always ready to expand your SEO toolbox with the newest tools and [...] KEEP READING

Updated Date: May 23, 2022 Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. [...] KEEP READING

Updated December 2023 Facebook Twitter LinkedIn Print Email

Blog titles are the first part of your blog post that your readers will see and the part that’s responsible for getting readers to click through and read the rest -remember that is the ultimate goal of content, right? Your blog title is even more important because it is how people find your content online [...] KEEP READING

Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING

Updated Date: June 14, 2022 As you plan your Instagram marketing strategy, it’s important to know what works for business posts and what to keep in mind. With more than 25 million companies worldwide already using Instagram for business, and more than 200 million users visiting at least one business profile every day, creating compelling content is even more important [...] KEEP READING

If you actively manage your business’s social media accounts, the chances are that you are familiar with your customer’s expectations and have a good idea of what to expect and how to respond. However, being in the midst of a global pandemic can throw all of this out of the window. For business owners, this [...] KEEP READING

The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update [...] KEEP READING

Update Your Business Hours and Description If you have needed to change your hours of operation or temporarily close due to the coronavirus pandemic make sure that you update your hours accordingly. Also, make sure to edit your business description with any relevant information. For example, update your description to include information such as if [...] KEEP READING

The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to [...] KEEP READING