Category: Digital Marketing

Call tracking will be your new best friend when it comes to genuinely measuring the success of your marketing efforts. It is not what some people think of as an app you put on your child’s phone to track their calls, but it is instead a different type of technology that we use to help [...] KEEP READING

Google reviews are a valuable asset for an SMB (SMB is an abbreviation for small and medium-sized businesses) in an ever-evolving online world. Reviews are a window into real-world customers’ views and opinions of services and products. They are an integral part of online shopping but also essential for local businesses. More and more users [...] KEEP READING

Google Business Profile Services – Important for the Future of Your Business. Due to the COVID-19 crisis businesses are closed down temporarily, offering limited services such as takeout, curbside pickup, and delivery, or are pivoting quickly to offer solutions/services they may have never offered before. Some businesses are listed as essential and have no choice [...] KEEP READING

Google has made a series of distinctions regarding what is termed as “Chain Listings” or “multi-location” Listings otherwise known as Franchises. Think big franchises like Starbucks, Taco Bells, or just about any other brand with 10 or more locations. Chain Listings are listings that have been verified together as part of one brand account and [...] KEEP READING

Over the past week, Google’s Keyword Planner tool has been restricting users from getting keyword data on terms related to marijuana, including medical marijuana, MMJ, dispensary, cannabis, and weed. At our agency, we do a lot of marketing for medical marijuana companies, so it’s kinda a pain. There’s no benefit for Google to provide SEOs [...] KEEP READING

Social media has grown into a massively powerful wave in the world of digital marketing, with brands riding it all the way to serious online success. And if you aren’t ready with a strategy of your own, you can easily be washed away by your competitors – so let’s get to it. We’ve created one [...] KEEP READING

Out of all the popular social media platforms, Twitter is perhaps one of the most hotly debated among business owners. Odds are, you’ve questioned whether the site is a waste of your valuable time and wondered if it’s worth it to set up your own business Twitter account. After all, can it really be possible [...] KEEP READING

You’ve worked tirelessly to deliver a consistently first-class customer experience, putting customer needs first every step of the way. So, you should only ever receive positive feedback and glowing customer reviews, right? Not necessarily. Unfortunately, bad reviews are simply a part of being a business owner. Even when you do your very best, things happen: [...] KEEP READING

Image Sources: Inspiring / Griboedov / fizkes / Eightshot_Studio / Faizal Ramli / Freedomz / Rawpixel.com

Are you running the attribution model you need to reach your marketing goals? Many business owners struggle to determine which marketing methods to prioritize, which methods to optimize, and which methods to quit. With all of the different tactics and so-called experts floating around the Internet pushing the newest trends, it’s no surprise that many [...] KEEP READING