Category: Digital Marketing

You can probably rattle off a list of colors you like and dislike, but did you know that your gut response to various shades might be deeper than you think?  Researchers and skilled marketers have explored the link between colors and emotions, delving into the science of color psychology. And while there’s plenty to be [...] KEEP READING

Internet privacy has become a particularly hot topic as of late, especially as a growing number of users are realizing just how much of their information is being collected for advertising purposes. For those of us that work behind the scenes of the digital world, the complexities of online privacy – and its numerous loopholes [...] KEEP READING

Twitter is everywhere. It’s how the world’s population communicates their ideas, problems, thoughts, feelings and lifestyles to the masses. Sure, there are still the traditional forms of media, but Twitter has revolutionized communication. It’s a never-ending conversation on all of the globe’s topics and it is displayed across all forms of media. There are 500 [...] KEEP READING

In the age of the Internet, word of mouth is a powerful marketing source. Capturing the average user’s attention for approximately 135 minutes a day in 2017, social media posts are the modern version of watercooler conversations, multiplied by millions and reaching across the globe. With more people logging on than ever before, it’s the [...] KEEP READING

Google Maps is the world leader for online maps, being used by millions of individuals on a daily basis to help them get where they need and desire to go. In the past year, Google has really put a high emphasis on new end-user engagement features within the maps platform. These new features continue to [...] KEEP READING

The Internet is sometimes seen as a democratizing force. All you need is an Internet connection and a URL, and you can access almost any website or webpage without issue. Because of its equalizing nature, the Internet has also been a boon for small businesses. Before the rise of the web, small businesses looking to grow had [...] KEEP READING

User experience (UX) is easily one of the most important determining factors in the success of a website, and by extension, the business that runs it. And yet, conversations surrounding user experience are often limited by vague ideas of what UX actually looks like. What’s more, many people aren’t quite sure exactly what user experience [...] KEEP READING

Today’s consumers are no longer satisfied with calling an automated 1-800-number to access a brand’s customer service department. Instead, they have become accustomed to having the option to utilize a broad range of tools, such as messaging apps and social media platforms, to address their questions and concerns. They don’t appreciate an option for customer [...] KEEP READING

In sales, data can empower teams to make informed decisions and take action to achieve (or even surpass) crucial goals. One of the most important forms of sales data comes from KPIs or Key Performance Indicators. We’re taking a closer look at KPIs in sales, doing a deep dive into the topic, and addressing essential [...] KEEP READING

Maintaining a good reputation has always been a foundational component of building a successful business. But nowadays, your brand’s reputation goes much further than the conversations taking place in your local community – in our digital era your online reputation can make or break your business. What is an Online Reputation? Your online reputation is [...] KEEP READING