Understanding the Best Practices of Email Marketing Email marketing was one of the earliest types of digital marketing, but it still continues to be useful today. Even though you may have started using other types of digital marketing, such as social media marketing, inbound marketing, content marketing etc., it still makes sense to keep going […] KEEP READING
Author: Sarah Salthouse
Boost Your Brand with Influencer Marketing and Partnerships
Working with influencers can be an excellent choice for reaching and capturing the interest of a higher percentage of your target audience in an age when many of your potential customers receive the majority of their ads and research new products on social media and other digital platforms. Here are four of the most significant […] KEEP READING
How to Write Compelling Blog Titles – Five Effective Strategies
Blog titles are the first part of your blog post that your readers will see and the part that’s responsible for getting readers to click through and read the rest -remember that is the ultimate goal of content, right? Your blog title is even more important because it is how people find your content online […] KEEP READING
Time for A Digital Spring Cleaning
We tend to think about spring cleaning as being an activity left for our homes and maybe offices. But have you considered that spring cleaning also needs to be done to your digital presence and footprint? We’ll walk you through the four parts of cleaning up your online life. Clean Devices This is a cleaning […] KEEP READING
Will Condensed Content Replace the Long Form Article?
For several years now, companies have sought to bolster their online presence by curating lengthy articles, usually to the tune of several thousand words at a time. At the beginning of the information age, all of this long-form content was viewed as a great resource by search engines and, sometimes, by users. However, new trends […] KEEP READING