Category: Organic SEO

Have you heard the buzz about Google’s latest algorithm that allegedly uses paraphrasing to select extractive summaries from relevant content? Evidently, the system will identify related content from trusted sources, such as Wikipedia, find the most important sentences, and create an original article from the content it finds in the form of “abstractive summaries.” According [...] KEEP READING

Google’s Pigeon Update Is a Game-Changer for Local Search. Here’s How You Can Get Back in the Game. Marketing your local business may now be a little more challenging. A recent Google algorithm update, dubbed Pigeon by many in the industry, had a significant effect on many small business websites. If you are trying to [...] KEEP READING

  It’s 2018 and local SEO is more important than ever. Your customers are on-the-go and constantly seeking instant gratification to find exactly what they want, right when they want it. Shouldn’t they be able to find you? As a franchisor, you should definitely be thinking about SEO. If you’re not already, you should be [...] KEEP READING

Car dealerships have a unique situation when it comes to their websites. Since they are closely tied to a larger brand, some limitations are put on the way in which they can control and display products. In turn, their website content management system (CMS) is usually complicated to work with and customize. What is a [...] KEEP READING

Conversion optimization has been around for a long time. And I mean a long time. One of the earliest examples of this process dates back to Leonardo Da Vinci circa 1430, in his attempt to improve food production through automation. Da Vinci actually failed his original goal, but succeeded in incredibly improving the operation of [...] KEEP READING

Medspas are all the rage these days, and remaining competitive in the beauty industry means you need to have the very best medical spa SEO services possible. There are a few important characteristics of SEO for medspas that stand out from those of other industries. Here are the important details you need to know. Use [...] KEEP READING

Updated January 25th, 2019 The world of SEO is evolving at a rapid pace, and now there is one more tool available to web designers to get your page to the top of Google’s rankings. Schema Markup is a relatively new language that is hidden within the coding of your webpage. It is used to [...] KEEP READING

The featured snippet portion of Google’s search engine is a coveted place that companies fight for tooth and nail. Similar to SEO rankings, Google uses a complex and mysterious algorithm to decide which site is featured, and it doesn’t always go to the No. 1-ranked SEO site. Here’s what you need to know to have [...] KEEP READING

Updated Date: May 16, 2022 Keeping up with Google search algorithm updates has always been a challenge for marketers. Google does little to clue in marketers on the changes they are making, leaving many website owners scrambling to make adjustments to their strategy after their rankings have been damaged. The latest Fred update is the [...] KEEP READING

More and more people are using voice searches through Siri, Alexa, Cortana and Google Assistant every day. Many adults say that they use voice search at least once a day. What may be surprising for most people to learn is that voice search queries are conducted differently than queries typed into a search bar. Voice-based [...] KEEP READING