Category: Marketing

Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING

Updated Date: June 14, 2022 As you plan your Instagram marketing strategy, it’s important to know what works for business posts and what to keep in mind. With more than 25 million companies worldwide already using Instagram for business, and more than 200 million users visiting at least one business profile every day, creating compelling content is even more important [...] KEEP READING

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers [...] KEEP READING

Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the [...] KEEP READING

Hiring a digital marketing agency isn’t easy for small business owners who are used to being in charge. You want to make sure that the agency you’re hiring is the right fit for your business and will have a good ROI. A strategic marketing agency can take your business to the next level. You need [...] KEEP READING

Do you need an effective online marketing strategy to grow your franchise business? If so, you already know the ever-changing Internet landscape can leave you dazed and confused. With the right digital marketing agency on your side, you can cut through the clutter and take your company to new heights. The question is this: How [...] KEEP READING

National digital marketing is an ever-changing world, constantly shifting and changing the way small business owners approach their marketing strategy. Staying in the loop with the top digital advertising news will allow you to adapt your business’ digital marketing plan effectively, ensuring maximum marketing success. Here’s a quick rundown of the latest marketing industry news, [...] KEEP READING

Getting a positive ROI from a conference or expo show is hard work. Or is it? The benefits of exhibiting at an expo show can surpass many marketing efforts. Business deals generate billions of dollars in profit at trade shows every year. The biggest and best trade show booths definitely have the edge, but not [...] KEEP READING