- Posted by Richie Martin
- On November 23, 2016
Instagram is increasing in popularity and now boasts even more users than Twitter. The Instagram community has reached over 500 million active users and has garnered an average of 300 million likes per day in 2016. More people are joining this fun social platform every day, and most users are under 35.
You can take advantage of this growing online community to reach your desired audience through an organic social media marketing plan that incorporates posting to your own branded Instagram feed.
To create an eye-catching Instagram post, consider the following crucial elements.
Use Beautiful Images
Choose bold, high quality images with lots of contrast. People tend to skip over grainy or blurry images. You should also choose natural lighting, whenever possible, over less flattering artificial light. For example, an image of a fresh piece of fruit appears less appetizing when captured under fluorescent lights.
Even if your company does something like accounting, you can still share attractive photos. Include pictures of all your employees at a holiday party or the sunset from your office. You can even create a unique hashtag to showcase your business and its culture.
Make Logos Small and Minimize Text
Posts on Instagram work best when they resemble content from typical users. Instead of placing a large logo or a slogan in the image of your post, mention the name of your brand in the text below the image.
Instagram doesn’t limit text in images, but too much text is cumbersome to read. Most people won’t take the time or make the effort to decipher the message if you don’t make it easy to understand or grasp at a quick glance.
If you use a logo, don’t make it an overt focus of the post. Instead, incorporate your logo naturally and showcase how your brand is essential to your target audience. For example, posts for a coffee shop can be effective just by showing people drinking coffee from cups with the store’s logo on them. The coffee drinkers don’t need to stand in front of a poster for the coffee shop or the store’s sign.
Take Advantage of All the Tools on Instagram
Since Instagram was founded in 2010, there have been many improvements. Businesses that pay for the service get detailed brand analytics and staging for their posts on the platform. Instagram also puts a wide range of filters, special effects, and photo editing tools at your fingertips.
Here are some of the most popular options in use today:
- Low-Fi adds bright colors and strong shadows, so it’s perfect for pictures of food.
- Valencia gives photos a faded appearance for a subtle antique look and an emphasis on pastels.
- X-Pro II adds high contrast, a golden tint, vignette edges, and brighter colors. It works well for portraits or landscapes.
V Digital Services
With these convenient tools and easy-to-implement tips, any business can produce eye-catching, professional-looking posts on Instagram.
For those businesses who would prefer to trust their social media presence to the experts, V Digital Services is a full-service social media agency with vast experience working with national and local brands. Contact us today to learn more about how we can utilize Instagram to increase your company’s brand awareness and expand your customer base.