Category: Marketing

Understanding Influencer Marketing for Small Businesses
In the business world, there has been a lot of hype around influencer marketing. Most of the talk is around paying celebs big money to be seen on Instagram, Twitter, or YouTube with your product. Not only are celebrity driven paid product endorsements out of trend as consumers become more aware about paid influencer marketing [...] KEEP READING
How Programmatic TV Ads Can Help Your Business
While advertising on television is not a new concept by any means, the idea of programmatic TV is making television ad spots more effective. By assessing the value of each segment of TV for demographics, it is possible to place your ads in front of your target audience without any wasted air time. How It [...] KEEP READING
Is Digital Marketing Right for My Business?
Business owners are always looking for an edge, something that will help them stand out from their competitors. In the digital age, your business needs digital marketing no matter what kind of business it is! Here’s why: The whole world is on the internet… well, maybe not the entire world yet, but Facebook CEO Mark [...] KEEP READING
Is Affiliate Marketing Worth It?
In affiliate marketing you can put your ads in front of more viewers by placing them on the websites of trusted partners. You choose which sites become affiliates of your brand to ensure that your ads are placed on quality sites with relevant content. Whenever you receive traffic from that affiliate link, it will automatically [...] KEEP READING