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Your Social Media 2021 Marketing Calendar

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Design, Social Media

It’s time to reflect on 2020 and plan for your 2021 social marketing campaigns.

In light of the recent pandemic, digital customer engagement has never been a more vital marketing need. We can clearly say that today’s consumer is digital-first and that social channels have never been more critical. You need to ensure you focus your efforts accordingly and that your marketing efforts match your audience.

We saw an accelerated shift to social media during this pandemic, and we don’t expect that to decline anytime soon. Beyond the consumer’s online discovery for products and purchase of products, there’s a new digital engagement expectation beyond the transaction that continues on the post-sales support, customer service, and conversational experiences.

From beginning to end, it’s the positive experiences that result in long-lasting relationships, brand trust, and brand loyalty.

We hope you’ll take away some creative ideas for creating new experiences and relationships that build brand awareness, brand empathy, and valuable relationships with your customers with the help of our Social Media 2021 Marketing Calendar.

Don’t forget to add this to your bookmarks! (Command +D)

Here are all the official (and unofficial) holidays to celebrate in 2021.

Your Social Media 2021 Marketing Calendar. Blog Post

January Holidays + Observances

Looking for some January content inspiration? Look no further.
It’s that time to ring in the new year and put 2020 behind us. January is the month of resolutions, a fresh start, and a new yet optimistic perspective on what the future holds. Along with this fresh start comes commitments to healthier habits, College Football Playoffs, and the Grammys.

From creating resolutions to enjoying the simple yet satisfying things in life such as ‘Clean Out Your Inbox’ day, we’ve got some great ideas for your January marketing campaign and year ahead.


Click to Download the January Social Media Marketing Calendar.


National CBD Month
Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month


January 1-7 – Diet Resolutions Week
January 18-24 – Sugar Awareness Week
January 24-30 – School Choice Week, Clean out your Inbox Week


January 1 – New Year’s Day #NewYearsDay
January 2 – National Science Fiction Day
January 4 – National Trivia Day #NationalTriviaDay
January 10- Houseplant Appreciation Day
January 11- College Football Playoff National Championship
January 13 – National Clean off your Desk Day #CleanOffYourDeskDay
January 14- Dress up Your Pet Day
January 15- National Hat Day #NationalHatDay
January 18- Martin Luther King, Jr. Day
January 19 – National Popcorn Day
January 20- Cheese Lovers Day #CheeseLoversDay
January 21 – National Hugging Day
January 26 – Spouse’s Day
January 28 – Data Privacy Day
January 29 – National Fun at Work Day
January 30 – Grammy Awards


February Holidays + Observances

February is a short month, but it’s an excellent month for small and local business marketing, as the first significant holiday is finally upon us: Valentine’s Day! Valentine’s Day really sets the tone for the month on how to show love and appreciation.

The big game is this month as well, and while hosting big watch parties were a typical tradition, creating smaller, remote watch parties may be the thing of the future. If you’re in the business of retail or food, why not offer delivery to sweeten the deal?

There are a ton of opportunities to bring your loyal customers in this month and engage with them!


Click to Download the February Social Media Marketing Calendar.

Monthly Observances

Black History Month
American Heart Month
National Weddings Month
National Children’s Dental HealthMonth
National Snack Food Month

Weekly Observances

February 1-7 – Children’s Authors and Illustrators Week
February 8-14 – Freelance Writers Appreciation
February 15-21 – Random Act of Kindness Week


February 1 – National Dark Chocolate Day
February 2 – Groundhog Day
February 4 – World Cancer Day
February 5 – National Wear Red Day
February 7 – National Send a Card to a Friend Day
February 9 – National Pizza Day
February 11 – National Make a Friend Day
February 12 – Abraham Lincoln’s Birthday
February 14 – Valentine’s Day, National Organic Donor Day
February 15 – President’s Day
February 18 – National Drink Wine Day
February 22 – George Washington’s Birthday, National Margarita Day
February 24 – National Tortilla Chip Day
February 25 – Digital Learning Day


March Holidays + Observances

Ready or not, Spring has sprung! It’s officially been one year since the pandemic was declared, and to say our communities have come leaps and bounds would be an understatement.

From Daylight Savings Time to your more fun observances such as St. Patricks Day or even Dr. Seuss Day, there’s a variety to celebrate.


Click to Download the March Social Media Marketing Calendar.

Monthly Observances

Women’s History Month
National Nutrition Month
National Craft Month
American Red Cross Month

Weekly Observances

March 1-7 – National Foreign Language Week
March 8-14 – Girl Scout Week
March 15-21 – International Brain Awareness Week
March 21-27 – National Poison Prevention Week


March 1- National Peanut Butter Lover’s Day
March 2- National Read Across America Day, Dr. Seuss’s Birthday
March 4 – National Grammar Day
March 5 – World Book Day, National Day of Unplugging
March 6 – National Dentist Day
March 8 – International Women’s Day
March 12 – Plant a Flower Day
March 14 – National Pi Day, Daylight Savings Time (Clock forward)
March 17 – St. Patrick’s Day
March 19 – Red Nose Day
March 20 – International Earth Day
March 23 – National Puppy Day, Agriculture Day (Ag Day)
March 24 – National Cocktail Day
March 26 – Make Up Your Own Holiday Day
March 28 – Respect Your Cat Day
March 29 – National Mom and Pop Business Owners Day
March 30 – National Doctors Day
March 31 – Crayon Day, Transgender Day of Visibility


April Holidays + Observances

April is time to leap into sunnier and warmer days, plus celebrate the bloom of flowers throughout the nation. The bunny is the most well-known mascot of this month for a reason. Get to hopping into brighter and warmer days this month!


Click to Download the April Social Media Marketing Calendar.

Monthly Observances

Autism Awareness Month
Stress Awareness Month
Earth Month
National Garden Month
International Guitar Month

Weekly Observances

April 4-10 – National Library Week
April 18-24 – National Volunteer Week
April 25-30 – Medical Laboratory Professional Week


April 1 – April Fools’ Day
April 2 – World Autism Awareness Day
April 5 – National Deep Dish Pizza Day, National Dandelion Day
April 5 – April 11 – Masters Golf Tournament
April 6 – National Student-Athlete Day
April 7 – National Beer Day, World Health Day
April 8 – National Empanada Day, Zoo Lover’s Day
April 9 – April 18 – Coachella Music Festival *TBD
April 10 – National Hug Your Dog Day
April 11 – National Pet Day
April 12 – Grilled Cheese Day
April 13 – National Be Kind to Lawyers Day
April 15 – Tax Day
April 18 – Husband Appreciation Day
April 22 – Earth Day
April 25 – Oscars Academy Awards
April 28 – National Superhero Day
April 30 – Adopt a Shelter Pet Day


May Holidays + Observances

Celebrate the gorgeous month of May! The sun is warming, the birds are chirping, the flowers are blooming, and the garden is growing. Fun fact: May is named for the Roman goddess Maia, who oversaw the growth of plants, and May’s full moon is called the Flower Moon, which occurs on Thursday, May 7.

See what fun and exciting days May has to offer—from holidays to history to advice.


Click to Download the May Social Media Marketing Calendar.

Monthly Observances

National Photo Month
National Mental Health Month
Gifts from the Garden Month
National Military Appreciation Month
National BBQ Month

Weekly Observances

May 2 – May 8 – National Travel and Tourism Week
May 3 – May 7 – Teacher Appreciation Week
May 6 – May 12 – Nurses Week


May 1 – Kentucky Derby
May 4 – Thank a Teacher Day, Star Wars Day, Firefighters Day
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 7 – World Password Day
May 8 – World Fair Trade Day
May 9 – Mother’s Day
May 11 – Eat What You Want Day
May 18 – International Museum Day
May 21 – NASCAR Day
May 31 – Memorial Day


June Holidays + Observances

You’ve made it halfway through the year! The kids are well into their summer vacation. However, the real summer season starts toward the end of the month. Things are heating up outside, and Father’s Day might be the time to show them why your product or service reigns supreme.

The Tour de France and Wimbleton are two of the more significant sporting events of the summer. Usually, the NBA Finals occur in June, but with the shortened season and pandemic changing things, it has been pushed to July.

Embrace the theme of the outdoors and find ways to connect and engage with your consumers.


Click to Download the June Social Media Marketing Calendar.

Monthly Observances

Men’s Health Month
LGBTQ Pride Month
National Safety Month
Alzheimer’s & Brain Awareness Month
Great Outdoors Month

Weekly Observances

June 7 – 13 – National Gardening Week
June 14- 20 – Men’s Health Week


June 4 – National Donut Day, National Cheese Day, Hug Your Cat Day
June 5 – World Environment Day
June 8 – National Best Friends Day
June 13 – National Weed Your Garden Day
June 14 – Flag Day
June 15 – National Nature Photography Day
June 18 – International Picnic Day
June 20 – First Day of Summer / Summer Solstice / Father’s Day
June 21 – National Selfie Day
June 25 – National Take a Dog to Work Day
June 26 – July 18 – Tour de France
June 28 – International Body Piercing Day
June 28 – July 11 – Wimbledon
June 30 – Social Media Day


July Holidays + Observances

Independence Day is a fun way to kick off July. Kids are out for summer, vacations are in full effect, and people are looking for ways to stay “cool” during this heated month.

If your brand can extend some support to those consumers dealing with the heat or simply entertain those with kids out of school, be sure to let your audience know!


Click to Download the July Social Media Marketing Calendar.

Monthly Observances

Ice Cream Month
National Independent Retailer Month
National Grilling Month
National Hemp Month

Weekly Observances

July 18-24 – Independent Retailers Week
July 18-24 – Capture the Sunset Week
July 20-24 – National Parenting Gifted Children Week


July 1 – National Postal Worker Day, Joke Day
July 4 – Independence Day
July 7 – National 7-Eleven Day
July 13 – French Fry Day
July 17 – World Emoji Day, Disneyland’s Birthday
July 18 – Amazon Prime Day
July 20- Hot Dog Day
July 21 – No Makeup Day
July 25 – Parents’ Day
July 30 – National Support Public Education Day
July 31 – Avocado Day


August Holidays + Observances

School is back in session, and the start of football season is right around the corner. Depending on where you live, the weather should also be feeling like the last month of summer, and things will hopefully begin cooling down soon.

It’s not the start of a new year per se, but treat the beginning of the new school year similar to New Year’s Day and set some goals for yourself.


Click to Download the August Social Media Marketing Calendar.

Monthly Observances

Back to School Month
Water Quality Month
National Eye Exam Month

Weekly Observances

August 2 – 8- National Farmers Market Week
August 6 – August 15 – Sturgis Motorcycle Rally


August 5 – NFL Preseason Begins
August 6 – International Beer Day
August 9 – Book Lover’s Day
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 19 – World Photo Day
August 20 – National Lemonade Day
August 21 – Senior Citizens Day
August 26 – National Dog Day
August 26 – Women’s Equality Day


September Holidays + Observances

September is a great transition month that feels like the first month of autumn. School has started, and the leaves will soon start changing. This will most likely be one of the last months for pleasant outdoor activity weather for things like outdoor dining (lookin’ at you, Brunch) and the last days of Q3. It’s also the last month free of stress-inducing holidays, so soak up and enjoy your rest and relaxation this month.


Click to Download the September Social Media Marketing Calendar.

Monthly Observances

Wilderness Month
Hispanic Heritage Month
Better Breakfast Month
Childhood Cancer Awareness Month

Weekly Observances

September 5-11- National Suicide Prevention Week
September 19 – 25 – International Week of the Deaf


September 4 – International Bacon Day
September 5 – Cheese Pizza Day
September 6 – Labor Day, Read a Book Day
September 8 – National Literacy Day
September 11 – 9/11, Patriot’s Day
September 12 – National Grandparents Day
September 19 – Wife Appreciation Day, Talk Like a Pirate Day
September 24 – Native American Day
September 28 – National Voter Registration Day
September 29 – World Heart Day
September 30 – International Podcast Day


October Holidays + Observances

Halloween is the obvious theme for October, but it doesn’t have to be all spooky-spooky skeletons and pumpkins. Many places can enjoy the season with changing leaves and pleasant weather, and there’s no shortage of excitement with things like National Coffee Day, National Taco Day, and National Pizza Month.


Click to Download the October Social Media Marketing Calendar.

Monthly Observances

Breast Cancer Awareness Month
National Pizza Month
Bully Prevention Month
Adopt a Shelter Dog Month
Financial Planning Month

Weekly Observances

October 11 – 17 – National Work from Home Week
October 23 – 31 – Red Ribbon Week
October 25 – 31 – Respiratory Care Week


October 1 – Coffee Day, World Smile Day
October 2 – Name your Car Day
October 4 – National Taco Day
October 5 – World Teacher’s Day
October 10 – World Mental Health Day
October 11 – Columbus Day, aka Indigenous People’s Day
October 16 – Boss’s Day
October 23 – Make a Difference Day
October 31 – Day of the Dead Begins, Halloween


November Holidays + Observances

November is peak Autumn, and with it comes warm coffee drinks and EPIC meals. Let’s not forget about wellness awareness with “No-Shave November” and National Diabetes Awareness month (the pumpkin pie is some serious irony here).

It’s a month of being thankful, gearing up for some intense holiday shopping, and the start of Hanukkah.


Click to Download the November Social Media Marketing Calendar.

Monthly Observances

Peanut Butter Lovers’ Month
National Healthy Skin Month
National Diabetes Awareness Month
Music Month
No Shave November

Weekly Observances

November 8 – 14 – World Kindness Week
November 14 – 20 – American Education Week
November 22 – 28 – National Game and Puzzle Week
November 28 – December 6 – Hanukkah


November 1 – World Vegan Day
November 2 – Day of the Dead Ends
November 7 – Daylight Savings Day (Clock backward)
November 11 – Veterans Day
November 25 – Thanksgiving Day
November 26 – Black Friday
November 27 – Small Business Saturday
November 29 – Cyber Monday
November 30 – Giving Tuesday


December Holidays + Observances

It’s the most wonderful time of the year… Celebrate winter with Christmas, Hanukkah, and most importantly, National Ugly Sweater Day. There is no other month that is more associated with friends and family, and with so many days of exciting celebrations (we’re lookin’ at you, Festivus), we’ll never run out of things to talk about.

Get the most out of the final month of the year and Q4.


Click to Download the November Social Media Marketing Calendar.

Monthly Observances

National Identity Theft Prevention and Awareness Month
Operation Santa Paws
National Write a Business Plan Month

Weekly Observances

December 5 – December 11 – National Handwashing Awareness
December 25 – January 5 – The 12 Days of Christmas


December 1 – Rosa Parks Day
December 4 – Cookie Day
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 17 – National Ugly Sweater Day
December 18 – Free Shipping Day
December 21 – First Day of Winter / Winter Solstice
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 31 – New Year’s Eve