- Posted by Jon Loudon
- On December 7, 2016
- E Commerce, UX, Web Design
While most web design services are focusing on the need to create a beautiful online identity, one problem that has plagued many companies is the user experience of their website. What looks goods on the screen is not always the most functional or logical option for the user.
The problem occurs when users visit your page and find a visually stunning design, but suddenly don’t know how to navigate, or become overwhelmed by the complexity of your menus.
Your goal should be to maximize the user experience within your design to ensure customers can get around easily and remain on your site to do so.
Usable and Useful
There are dozens of ways a modern web designer can add flourishes to your web page. What’s most important is that these details add something both usable and useful to the visitor. If that extra bit of flare doesn’t serve a functional purpose, it is really just a distraction from your real objective.
Every element of your page should be designed to enhance the user experience by providing something of value to the customer, otherwise users will get tired of trying to find the information they really need and being led down dead ends. This results in them becoming frustrated and leaving your website.
With nearly everyone enjoying high-speed internet services these days, you may think that website performance problems are a thing of the past. However, as the internet gets faster, web design agencies often add more complexity to their designs as well.
When it comes to your company’s website, you need to strike a balance between performance and features. Too many images, videos or animations can cause a page to load slowly for users.
Depending on what kind of device they are using, these things also tend to complicate the user experience on mobile phones and tablets where there is limited screen space. Pop-ups that can’t be closed, images that won’t load and other such annoyances can frustrate users.
Customers Will Pay
If you do away with all of the gimmicks in your web design and stick to something that provides real value to the user, you may be surprised by the results. Customers overwhelmingly agree that they would pay more for a product or service that performs well and is easy to use all of the time.
In addition, almost 90% of users have previously stopped visiting a website or using an app that was inconsistent in quality or that was difficult to navigate. Thus, positive user experience directly translates into revenue and vice versa.
V Digital Services
As you sit down to plan out your new business website, make sure you give ample thought to the way users will engage with your site and how each feature of your page will improve their image of your company with simplicity and helpful information.
To learn more about how you can get the very best user experience for your customers, contact V Digital Services and ask about web design. Our web development team is highly trained in providing the best UX on the web for the customer sites we create. We measure our success by your success. Contact us today!