Absolute Aluminum - V Digital Services

Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas.

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Absolute Aluminum - V Digital Services is a page on V Digital Services, originally at https://www.vdigitalservices.com/case-study/absolute-aluminum.

CASE STUDY Absolute Aluminum

SE0 + GOOGLE ADS + PROSPECT HUB

INDUSTRY: Home Services

CLIENT:

Need:

Transitioning from post-hurricane recovery back to a normalized sales cycle, this specialty home services company needed predictable, high-quality leads for core services and expansion into Tampa. Despite internal shifts—including executive leadership turnover, shifting priorities, and reduced budgets—the goal was to move beyond relying on backlog demand and build a consistent flow of phone calls and qualified appointments.

+92%

GOOGLE ADS CONVERSION (QoQ)

$80

COST PER CONVERSION

+96%

OVERALL CONVERSION RATE INCREASE

Strategy:

The team deployed an integrated SEO, Google Ads, and Prospect Hub strategy. Google Ads was restructured into a unified regional campaign to give Google’s algorithm budget flexibility across new markets like Tampa. Prospect Hub enriched first-party conversion signals to optimize for actual qualified leads, while SEO strategy was expanded to capture AI/GPT search traffic. The team maintained disciplined execution through client leadership changes to ensure steady lead performance.

The Results:

Based on the strategies implemented above, these were the results of our campaign.

Achieved a 92% increase in Google Ads conversions with only a 5% increase in ad spend, delivering an efficient $80 cost per conversion.

Boosted engaged SEO sessions by 16%, generating 50+ qualified form submissions and a 73% increase in AI/GPT search traffic (7 direct conversions).

Successfully drove high-intent leads for pool, lanai, and patio projects in new expansion territories like Tampa despite client budget reductions.

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Where to read

  • /llms.txt — the curated company record
  • /llms-full.txt — the extended record: full service index, leadership, locations, FAQs
  • /.well-known/mcp.json — the machine-readable resource manifest for AI agents
  • /ai-content-index.json — a machine index of the AI-readable content surfaces
  • /sitemap.xml — the full URL inventory

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