This case study documents how V Digital Services helped Absolute Aluminum, a family-owned company specializing in aluminum pool cages and lanais, generate significantly more leads through Google Ads using their Prospect Hub first-party data solution. The campaign resulted in 4000% more leads, 140% more clicks, and a 32% reduction in cost per click.
Overview
This case study documents how V Digital Services helped Absolute Aluminum, a family-owned company specializing in aluminum pool cages and lanais, generate significantly more leads through Google Ads using their Prospect Hub first-party data solution. The campaign resulted in 4000% more leads, 140% more clicks, and a 32% reduction in cost per click.
Absolute Aluminum - V Digital Services
Absolute Aluminum - V Digital Services CASE STUDY Absolute Aluminum PROSPECT HUB & PAID GOOGLE INDUSTRY: Home Services CLIENT: Need: Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas. The business approached V Digital Services with a need to generate more high-quality leads through Google Ads, aiming to increase both phone calls and form submissions. They were looking for a targeted approach to boost engagement and drive tangible results. 4000% MORE LEADS 140% MORE CLICKS 32% MORE LOWERED COST PER CLICK Strategy: To address their goal of driving more quality leads, we implemented our First-Party Data solution, Prospect Hub. After implementing Prospect Hub on their site, we were able to identify approximately 25% of all web visitors. We then leveraged this data in several different audiences in their Display Ads including a direct retargeting audience, a Optimized Targeting audience, and Expanded audience targeting. Using the data in these ways enabled more precise targeting to reach individuals likely to engage through phone calls or form submissions. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased Leads from 1 to 41 Increased CTR by 140% Lowered the cost per click by 32% Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES OTT/CTV Advertising Window & Door Company Discover how V Digital Services helped a Window & Door Company generate $1.58 million in sales by leveraging OTT/CTV as a bottom-of-funnel tactic. READ CASE STUDY Paid, Prospect Hub, Social FoamDaddy Discover how FoamDaddy boosted ad performance by using Prospect Hub to identify 25% of site visitors. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What is Absolute Aluminum's business?
Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais, and pergolas.
What was Absolute Aluminum's initial goal when approaching V Digital Services?
Absolute Aluminum wanted to generate more high-quality leads through Google Ads, aiming to increase both phone calls and form submissions with a targeted approach.
What solution did V Digital Services implement for Absolute Aluminum?
V Digital Services implemented their First-Party Data solution called Prospect Hub on Absolute Aluminum's website, which identified approximately 25% of all web visitors and leveraged this data across multiple Display Ads audiences including direct retargeting, Optimized Targeting, and Expanded audience targeting.
What were the specific results of the campaign?
The campaign increased leads from 1 to 41, increased click-through rate (CTR) by 140%, and lowered the cost per click by 32%.
How did the targeting strategy help achieve better results?
Using first-party data from Prospect Hub enabled more precise targeting to reach individuals likely to engage through phone calls or form submissions across multiple audience types in Display Ads.
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