This case study documents how V Digital Services helped 1-800-PLUMBER® + Air, a national plumbing and HVAC franchise company, improve their Google paid ads campaign using first-party data through Prospect Hub. The strategy resulted in a 900% increase in total conversions, 26% more clicks, and 526% more impressions.
Overview
This case study documents how V Digital Services helped 1-800-PLUMBER® + Air, a national plumbing and HVAC franchise company, improve their Google paid ads campaign using first-party data through Prospect Hub. The strategy resulted in a 900% increase in total conversions, 26% more clicks, and 526% more impressions.
1-800-Plumber + Air Case Study - V Digital Services
1-800-Plumber + Air Case Study - V Digital Services CASE STUDY 1-800-Plumber + Air PROSPECT HUB + PAID MEDIA INDUSTRY: Home Services CLIENT: Need: 1-800-PLUMBER® + Air is a national Plumbing and HVAC company [1-800-PLUMBER +AIR] that is uniquely positioned as having the only combined plumbing and HVAC franchise opportunity. They partnered with V Digital Services to effectively run Google paid ads while leveraging first-party data to drive more leads from individuals looking for franchise opportunities. 900% MORE TOTAL CONVERSIONS 26% MORE CLICKS 526% MORE IMPRESSIONS Strategy: In response to their challenge, we formulated a strategy that revolved around the utilization of our new first-party data solution, Prospect Hub. After placing a pixel on their site, we have been able to resolve about 25% of all web users that visit their site. We then harnessed this data using it as an account-level signal for Google Display ads which was their top-funnel, non-converting channel. With access to first-party data, 1-800-PLUMBER® + Air has been able to generate improved phone call volume, email clicks, and form submissions. The Results: Based on the strategies implemented above, these were the results of our campaign. 900% increase in total conversions (phone calls, email clicks and form submissions) 26% increase in total clicks 546% total ad impression increase Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES OTT/CTV Advertising Window & Door Company Discover how V Digital Services helped a Window & Door Company generate $1.58 million in sales by leveraging OTT/CTV as a bottom-of-funnel tactic. READ CASE STUDY Paid, Prospect Hub Absolute Aluminum Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas. READ CASE STUDY Paid AC for Less Learn how AC For Less achieved 49% more revenue by improving their Paid Media strategy. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What is Prospect Hub and how was it used in this campaign?
Prospect Hub is V Digital Services' first-party data solution. They placed a pixel on 1-800-PLUMBER® + Air's site and resolved approximately 25% of web users, then used this data as an account-level signal for Google Display ads to improve their top-funnel channel performance.
What specific results did 1-800-PLUMBER® + Air achieve?
The campaign achieved a 900% increase in total conversions (phone calls, email clicks, and form submissions), a 26% increase in total clicks, and a 526-546% increase in total ad impressions.
What was 1-800-PLUMBER® + Air's main business need?
They needed to effectively run Google paid ads while leveraging first-party data to drive more leads from individuals looking for franchise opportunities.
What industry does 1-800-PLUMBER® + Air operate in?
1-800-PLUMBER® + Air is a national plumbing and HVAC company positioned as the only combined plumbing and HVAC franchise opportunity in the home services industry.
Source & Grounding
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