1-800-Plumber + Air Case Study - V Digital Services

Learn how V Digital Services helped 1-800-Plumber + Air effectively run Google paid ads while leveraging first-party data to drive more leads.

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CASE STUDY 1-800-Plumber + Air

PROSPECT HUB + PAID MEDIA

INDUSTRY: Home Services

CLIENT:

1- 800 Plumber-2

1800PlumberCaseStudy

Need:

1-800-PLUMBER® + Air is a national Plumbing and HVAC company that is uniquely positioned as having the only combined plumbing and HVAC franchise opportunity. They partnered with V Digital Services to effectively run Google paid ads while leveraging first-party data to drive more leads from individuals looking for franchise opportunities.

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900%

MORE TOTAL CONVERSIONS

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26%

MORE CLICKS

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81%

LOWER COST PER CONVERSION

Strategy:

In response to their challenge, we formulated a strategy that revolved around the utilization of our new first-party data solution, Prospect Hub. After placing a pixel on their site, we have been able to resolve about 25% of all web users that visit their site. We then harnessed this data using it as an account-level signal for Google Display ads which was their top-funnel, non-converting channel.

With access to first-party data, 1-800-PLUMBER® + Air has been able to generate improved phone call volume, email clicks, and form submissions.

The Results:

Based on the strategies implemented above, these were the results of our campaign.

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900% increase in total conversions (phone calls, email clicks and form submissions)

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26% increase in total clicks

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81% LOWER COST PER CONVERSION

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