CASE STUDY
INDUSTRY: Education
CLIENT: Allen School of Health Sciences
Need:
Allen School needed assistance increasing awareness of + enrollments into the great Medical Assistant program they offer. They were looking for increased lead generation to drive qualified leads to their business that end up enrolling in their courses each month..
23%
MORE ORGANIC CONVERSIONS
25%
MORE PAID CONVERSIONS
12%
MORE CALLS
Strategy:
The strategy for Allen School has been to focus on ad campaigns while also managing the school’s social media and the SEO for their website. Our efforts consist of targeting relevant and accessible keywords, creating engaging ad copy to get a potential candidate excited about enrolling in courses, and utilizing imagery of the school and its classes to support that potential enrollee’s excitement by showing what it’s like to be a student at Allen School.
We have built out branded and non-branded paid search campaigns as well as Facebook ads that work together to create an omnichannel funnel for the ads strategy. The impact from one campaign is set to lead to the impact of another and these have worked marvelously together to drive success for Allen School. All of our services drive their bottom line and we have seen great success for them in the past months.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
Increased paid search conversion rate by 44.6%
11% increase in organic CTR
21.3% more Facebook page views
200% more local map views
999 Keywords in the top 100
Ready for Some Big Returns?
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