CASE STUDY
INDUSTRY: AUTOMOTIVE INDUSTRY
Need:
As a family-owned powersports dealership in a highly seasonal market, the business needed a strategy to attract qualified buyers year-round while adapting to shifting demand across motorcycles, ATVs, side-by-sides, snowmobiles, and personal watercraft. The dealership set out to expand beyond branded searches and reach high-intent shoppers researching vehicle types, manufacturers, and local dealerships, driving qualified traffic and measurable sales opportunities across search, local listings, paid media, and social.
2,310
KEY EVENTS
120k
OPEN REVENUE OPPORTUNITIES
42%
INCREASE ENGAGED SEO SESSIONS
Strategy:
V Digital Services built a full-funnel strategy combining SEO, Local SEO, Google Ads, Facebook advertising, and Prospect Hub to reach customers at every stage of the buying journey. SEO targeted competitive non-branded terms and local manufacturer presence, Google Ads captured high- intent vehicle searches, and Facebook campaigns spotlighted seasonal inventory to build demand. The team continually optimized campaigns to track seasonal shifts, keeping the dealership visible year-round and turning online interest into qualified leads.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
Key conversion events doubled year over year totalling a 100% increase
The website converted visitors at 5%–6%, more than double the industry average of roughly 2.2%
25% increase in Google Ads conversions across vehicle and manufacturer campaigns
Ready for Some Big Returns?
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Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas.
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