CASE STUDY
INDUSTRY: Home Services
CLIENT:
Need:
A window and door replacement company faced specific “last mile” conversion challenges in the high-consideration home improvement market. Because window and door replacement is a massive financial commitment with millions of possible configurations, prospects often experienced decision paralysis and felt overwhelmed, stalling at the bottom of the funnel. Additionally, they needed a performance-based solution to prove ROI in a softening market by measurably linking video views to showroom visits and scheduled consultations.
4.65M
IMPRESSIONS SERVED
91%
VIDEO COMPLETION RATE
$1.56M
SALES
Strategy:
V Digital Services formulated a strategy shifting OTT (Over-the-Top) advertising into a bottom-of-the-funnel tactic, rather than a traditional top-of-funnel awareness tool. To visually “de-risk” the purchase and provide social proof, V Digital Services deployed high-definition, long-form video on Connected TV (CTV) showcasing product demos in real homes.
These actionable video creatives featured a phone number and QR code driving viewers directly to a landing page. By retargeting users who had visited the site or viewed a quote, and implementing pixel-based tracking, V Digital Services transformed video from a “hopeful” brand play into a highly measurable conversion tactic.
The Results:
Over 6 months, OTT delivered 4.65 million impressions with a 91% completion rate.
The campaign generated $1.58 million in revenue from 50 directly attributed sales.
Pixel tracking successfully proved ROI by linking Roku ad views to scheduled consultations.
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