Window & Door Company | Case Study

Discover how V Digital Services helped Window & Door Company boost traffic by 24%, increase revenue by 49%, and land in Google’s 3 Pack Maps listing.

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Window & Door Company | Case Study is a page on V Digital Services, originally at https://www.vdigitalservices.com/case-study/window-door-company.

CASE STUDY Window & Door Company

OTT/CTV Advertising

INDUSTRY: Home Services

CLIENT:

Need:

A window and door replacement company faced specific “last mile” conversion challenges in the high-consideration home improvement market. Because window and door replacement is a massive financial commitment with millions of possible configurations, prospects often experienced decision paralysis and felt overwhelmed, stalling at the bottom of the funnel. Additionally, they needed a performance-based solution to prove ROI in a softening market by measurably linking video views to showroom visits and scheduled consultations.

4.65M

IMPRESSIONS SERVED

91%

VIDEO COMPLETION RATE

$1.56M

SALES

Strategy:

V Digital Services formulated a strategy shifting OTT (Over-the-Top) advertising into a bottom-of-the-funnel tactic, rather than a traditional top-of-funnel awareness tool. To visually “de-risk” the purchase and provide social proof, V Digital Services deployed high-definition, long-form video on Connected TV (CTV) showcasing product demos in real homes.

These actionable video creatives featured a phone number and QR code driving viewers directly to a landing page. By retargeting users who had visited the site or viewed a quote, and implementing pixel-based tracking, V Digital Services transformed video from a “hopeful” brand play into a highly measurable conversion tactic.

The Results:

Over 6 months, OTT delivered 4.65 million impressions with a 91% completion rate.

The campaign generated $1.58 million in revenue from 50 directly attributed sales.

Pixel tracking successfully proved ROI by linking Roku ad views to scheduled consultations.

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Where to read

  • /llms.txt — the curated company record
  • /llms-full.txt — the extended record: full service index, leadership, locations, FAQs
  • /.well-known/mcp.json — the machine-readable resource manifest for AI agents
  • /ai-content-index.json — a machine index of the AI-readable content surfaces
  • /sitemap.xml — the full URL inventory

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