Cabinet Renew Case Study | V Digital Services

Learn how VDS helped Cabinet Renew use paid Google ads to increase their lead generation, and ultimately increase their phone calls and form fills.

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CASE STUDY Cabinet Renew

PROSPECT HUB + PAID GOOGLE

INDUSTRY: Home Services

CLIENT:

cabinet renew logo

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Need:

Cabinet Renew is a locally owned and operated cabinet refinishing business. Their business had been growing organically. They came to V Digital Services looking to use paid Google ads to increase their lead generation. Their goal was to increase phone calls and form fills specifically for cabinet refacing and finishing projects.

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64%

MORE CONVERSIONS

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194%

HIGHER CONVERSION RATE

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48%

LOWERED COST PER LEAD

Strategy:

In response to their challenge, we formulated a strategy that revolved around the utilization of our new 1st Party Data solution, Prospect Hub. We uploaded the data into an audience at the account level and used it as a signal in a Performance Max (PMAX) campaign.

We saw quick results after a couple of months. We measured the current data compared to the previous time period. Total conversions including phone calls and form fills increased 64% bringing more qualified leads to Cabinet Renew. We were also able to decrease their cost per acquisition by 48% starting at $74.14 and dropping to $37.92.

The Results:

Based on the strategies implemented above, these were the results of our campaign.

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64.86% More account-wide conversions (61 vs. 37)

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194.71% Higher conversion rate account-wide (10.02% vs. 3.40%)

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Account-wide lower cost per conversion by 48.85% ($37.92 vs. $74.14)

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61.76% More PMax campaign conversions (55 vs. 34)

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Higher PMax conversion rate up 127.24% (18.27% vs. 8.04%)

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PMax campaign lower cost per conversion by 48.7% ($20.66 vs. $40.27)

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