This case study documents V Digital Services' paid media campaign for AC for Less, a home services company. The campaign achieved a 24% increase in website traffic, 49% increase in revenue, and 22% increase in phone calls by utilizing a two-pronged strategy focused on AC repair services and AC installation/parts sales.
Overview
This case study documents V Digital Services' paid media campaign for AC for Less, a home services company. The campaign achieved a 24% increase in website traffic, 49% increase in revenue, and 22% increase in phone calls by utilizing a two-pronged strategy focused on AC repair services and AC installation/parts sales.
AC for Less | Case Study
AC for Less | Case Study CASE STUDY AC for Less PAID MEDIA INDUSTRY: Home Services CLIENT: Need: AC for Less came to V Digital Services because they wanted to improve upon their paid media efforts in order to drive more traffic to their site and generate more leads for AC installation and repair services. The client’s primary goal was twofold: to drive traffic to their site and also to appear in the 3 Pack Maps listing. 24% MORE TRAFFIC 49% MORE REVENUE 22% MORE CALLS Strategy: Our Paid Media experts devised a plan to meet the client’s goals with a strategy broken out into two campaigns. The first campaign is focused on the air conditioning repair and services side of the business with the primary goal of driving phone calls and helping the client to appear in the 3 Pack Map listing This campaign utilized a competitive budget with a dialed-in target radius, along with local-focused keywords and strategic bid adjustments to drive more mobile traffic than desktop or tablet traffic at a lower CPL. The second strategy focused on AC installation as well as air condition parts for sale. The client had twelve years of previous Google ad campaigns with a very robust negative keyword list, which we took advantage of in order to eliminate irrelevant search traffic and better optimize the campaign. Additionally, our Paid Media strategists implemented a creative bidding strategy that lowered the average cost per lead and helped us to maintain a relatively low average CPC for an in-demand service in a very competitive market. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased traffic to the site by 24% Increased revenue by 49% greater than the baseline 22% Increase in unique phone callers Appeared in Local 3 Pack Maps Listing Maintained low Avg. Cost Per Lead Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES OTT/CTV Advertising Window & Door Company Discover how V Digital Services helped a Window & Door Company generate $1.58 million in sales by leveraging OTT/CTV as a bottom-of-funnel tactic. READ CASE STUDY Paid, Prospect Hub Absolute Aluminum Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What were AC for Less's primary goals when they hired V Digital Services?
AC for Less wanted to improve their paid media efforts to drive more traffic to their site, generate more leads for AC installation and repair services, and appear in the 3 Pack Maps listing.
What were the key results of the campaign?
The campaign increased traffic to the site by 24%, increased revenue by 49% greater than baseline, increased unique phone callers by 22%, achieved a Local 3 Pack Maps listing appearance, and maintained a low average cost per lead.
What was the two-campaign strategy used?
The first campaign focused on air conditioning repair and services with the goal of driving phone calls and appearing in the 3 Pack Map listing, using competitive budgeting and local-focused keywords. The second campaign focused on AC installation and air condition parts for sale, leveraging twelve years of previous Google ad campaigns and a robust negative keyword list to optimize performance and lower cost per lead.
How did V Digital Services optimize for mobile traffic?
The Paid Media experts used a dialed-in target radius, local-focused keywords, and strategic bid adjustments to drive more mobile traffic than desktop or tablet traffic at a lower cost per lead.
Source & Grounding
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