This case study documents V Digital Services' work with FoamDaddy, a global ecommerce company that rents foam party machines and helps people start event businesses. Using Prospect Hub first-party data and paid social strategies on Facebook and Instagram, V Digital Services increased FoamDaddy's purchases by 236% while reducing cost per result by 34%.
Overview
This case study documents V Digital Services' work with FoamDaddy, a global ecommerce company that rents foam party machines and helps people start event businesses. Using Prospect Hub first-party data and paid social strategies on Facebook and Instagram, V Digital Services increased FoamDaddy's purchases by 236% while reducing cost per result by 34%.
FoamDaddy Case Study | V Digital Services
FoamDaddy Case Study | V Digital Services CASE STUDY FoamDaddy PROSPECT HUB + PAID SOCIAL INDUSTRY: Retail/Ecommerce CLIENT: Need: Foamdaddy is a global ecommerce company that not only rents foam party machines to people, but also helps people start businesses in the event space. FoamDaddy came to V Digital Services with the desire to increase product awareness, increase market share, and generate sales through Meta Ads and other mediums. 236% MORE PURCHASES (1) 38% DIFFERENCE IN COST PER RESULT (1) 34% LOWERED COST PER RESULT (1) Strategy: By harnessing this data to create lookalike audiences and a remarketing campaign on Facebook and Instagram, we were able to increase purchases by finding more people who look just like those who have been to their website as well as remarketing to their website visitors. Thus, reaching more individuals who are more likely to purchase or rent their machines. Through using 1st party data, we were able to increase purchases made on Facebook by 208% over 3 months and continued to drive more purchases by 178% in the following 3 months starting at 12 purchases and ending at 103. While purchases increased we were able to drive down the cost per result by 44% in 3 months. Additionally, compared to general campaigns we saw a 21.28% difference in the cost per result when using Prospect Hub 1st party data. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased Facebook conversions by 236% quarter over quarter (155 vs. 46) Increased Facebook conversions by 64% from February to April (61 vs. 37) Lowered Facebook cost per result by 34% ($75 vs $49) 38% difference in average cost per result when using Prospect Hub 1st party data. ($49 vs. $80) Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES OTT/CTV Advertising Window & Door Company Discover how V Digital Services helped a Window & Door Company generate $1.58 million in sales by leveraging OTT/CTV as a bottom-of-funnel tactic. READ CASE STUDY Paid, Prospect Hub Absolute Aluminum Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas. READ CASE STUDY Paid AC for Less Learn how AC For Less achieved 49% more revenue by improving their Paid Media strategy. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What is FoamDaddy's business?
FoamDaddy is a global ecommerce company that rents foam party machines to people and helps people start businesses in the event space.
What were FoamDaddy's initial goals when working with V Digital Services?
FoamDaddy wanted to increase product awareness, increase market share, and generate sales through Meta Ads and other mediums.
What specific results did V Digital Services achieve for FoamDaddy?
V Digital Services increased Facebook conversions by 236% quarter over quarter (155 vs. 46), lowered Facebook cost per result by 34% ($75 vs $49), and saw a 38% difference in average cost per result when using Prospect Hub first-party data ($49 vs. $80).
What strategies did V Digital Services use?
V Digital Services used first-party data to create lookalike audiences and remarketing campaigns on Facebook and Instagram to reach people similar to FoamDaddy's website visitors and increase purchases.
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