CASE STUDY
INDUSTRY: Home Services
CLIENT:
Need:
1-800-PLUMBER® + Air is a national Plumbing and HVAC company that is uniquely positioned as having the only combined plumbing and HVAC franchise opportunity. They partnered with V Digital Services to effectively run Google paid ads while leveraging first-party data to drive more leads from individuals looking for franchise opportunities.
900%
MORE TOTAL CONVERSIONS
26%
MORE CLICKS
526%
MORE IMPRESSIONS
Strategy:
In response to their challenge, we formulated a strategy that revolved around the utilization of our new first-party data solution, Prospect Hub. After placing a pixel on their site, we have been able to resolve about 25% of all web users that visit their site. We then harnessed this data using it as an account-level signal for Google Display ads which was their top-funnel, non-converting channel.
With access to first-party data, 1-800-PLUMBER® + Air has been able to generate improved phone call volume, email clicks, and form submissions.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
900% increase in total conversions (phone calls, email clicks and form submissions)
26% increase in total clicks
546% total ad impression increase
Ready for Some Big Returns?
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