Website Conversion Rate: What it is & How to Improve it

Whether you’re taking your first foray into the world of digital marketing, or you’ve been here for quite some time, mastering all of the various terms and metrics is no small task. If it seems like digital marketing has a language all its own, that’s because it does – but once you learn that language, […] KEEP READING

Categorized as CRO

Google’s Pigeon Update – A Look Back on it Impact

When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of business […] KEEP READING

Google Content Algo Update – “Helpful Content Update”

Google has recently released the “Helpful Content Update,” which could be as impactful as the Panda update in 2011. This update could be a complete game-changer for content marketing and search engine optimization (SEO). This update has sent businesses scrambling to ensure their content meets these new guidelines and best practices. The new sitewide ranking […] KEEP READING

Categorized as Organic SEO

Top 6 SEO Trends & Tips for 2021 and Beyond

Keeping up with the news this year has been a challenging and often harrowing task. With all of the events of 2020, you may have missed some of the changes to the search marketing industry throughout the year. Luckily, we’ve been paying really close attention to everything that has changed and evolved in our industry […] KEEP READING

The Absolute Beginner’s Guide to Google Analytics

If you’re a business owner that has yet to put the power of Google Analytics to work for you, now’s the time to start. It offers a massive amount of invaluable data, empowers you to make more informed business moves, and is completely free – what’s not to love? Well, for plenty of people, figuring […] KEEP READING

How to Speed Up Your WordPress Site [2020 GUIDE]

WordPress is a ridiculously popular content management system (CMS) used by global brands like Disney, Sony Music, BBC, and Microsoft. So why are some WordPress websites so incredibly slow? Due to its relative simplicity, incredible extensibility, and zero-dollar-core-cost, WordPress has become the CMS of choice for over 455 million websites worldwide. That means WordPress powers […] KEEP READING

An Introduction to Marketing as a Service aka MaaS

Updated Date: May 23, 2022 Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. […] KEEP READING