- Posted by Noni Cavaliere
- On January 4, 2018
Design is important to your website but don’t think you can trade excellent design for lack of content and still keep people on your site or coming back to your site. Even if you’re in a visually driven business like photography, graphic design or video production, you still need a core base of content of your site. Content not only is how Google and other site engines know that they should drive people to your site, it’s how your potential clients and customers learn that you’re who they need or that your product/service is what they are looking for.
Web developers need content to build sitemaps and design your site properly. They need to know what exactly your site will be about. Content is essential before a website is even close to ready to launch. During the web build is when interesting content becomes your sites best friend.
Three Core Elements Of Your Web Build That Are A Must
Over the years of multiple web builds and site redesigns, our web development team at V Digital Services has found three core elements that turn a project into a successful profit driving machine, aka your business website.
- Design: Your site needs to function with the user (person coming to the site) in mind. A professional design that includes being attractive on both desktop and mobile, highlighted engaging content and had a focus on a core interest/product or service are all important. One without the others will mean a fail in the success of your site.
- Content: The content on your site, be it a new web build or redesign needs to have content that is focused. Your content should solve a problem for the reader. For example, if you’re an accountant, content that helps people prepare for tax season or lessen their tax pay-outs would solve a problem. If you’re a car dealer, look at content that helps with the buyer journey and better informs the reader about what is available at your dealership. A more informed buyer is helpful to the business. Think of content on your site this way: focus on your visitors’ interests and address the question of what’s in it for them and how to improve their lives in some way. Be helpful, not a sales ad.
- Strategy: How should your business look online? Working with web dev around how the business should be positioned online is necessary to drive design and content. Working with a specialist in marketing can help you map out how your business should reach and communicate with customers: how will they purchase products, read articles, subscribe to newsletters, and communicate through blogs and social media communities.
Without all three of these elements, which all are intertwined around content, your site will fail to rank, people won’t find your easily in search, and you’ll have a harder time competing in the marketplace. The success of your web build starts with understanding the importance of content and how that content will live with design.To learn more about how to create strategies for rich content, you can reach out to our experts in content strategy and development at V Digital Services. We are ready to help support your business through online marketing services.