Category: Organic SEO

Google’s Pigeon Update – A Look Back on it Impact
  When the Google Pigeon update launched in mid-2014, it was (and still is) one of the most significant changes to the local search algorithm. Google Pigeon significantly shifted how local businesses ranked in organic search and aimed to improve users’ overall local search experience.  Several years after the Google Pigeon algorithm update, plenty of [...] KEEP READING
Google Content Algo Update – “Helpful Content Update”
Google has recently released the “Helpful Content Update,” which could be as impactful as the Panda update in 2011. This update could be a complete game-changer for content marketing and search engine optimization (SEO). This update has sent businesses scrambling to ensure their content meets these new guidelines and best practices. The new sitewide ranking [...] KEEP READING
Best SEO Tools That SEO Experts Actually use in 2022
SEO stands for Search Engine Optimization, and it refers to the practice of improving the visibility of websites or web pages in search engines such as Google, Bing, Yahoo, and others. This helps increase traffic from organic searches. Numerous tools out there claim to be the best SEO tool. Some are free, some are paid, [...] KEEP READING
What is Call Tracking?
Call tracking will be your new best friend when it comes to genuinely measuring the success of your marketing efforts. It is not what some people think of as an app you put on your child’s phone to track their calls, but it is instead a different type of technology that we use to help [...] KEEP READING
Intro to Google Analytics 4
Google Analytics 4 (GA4) is a next-generation web analytics tool that helps you understand what users are doing on your website. You can see trends in user behavior, including how many visitors come to your site, how long they stay there, and how often they return. You can also see how they interact with different [...] KEEP READING
Google Keyword Planner Not Showing Marijuana Results? Here are Alternatives
Over the past week, Google’s Keyword Planner tool has been restricting users from getting keyword data on terms related to marijuana, including medical marijuana, MMJ, dispensary, cannabis, and weed. At our agency, we do a lot of marketing for medical marijuana companies, so it’s kinda a pain. There’s no benefit for Google to provide SEOs [...] KEEP READING
What does “HTTPS” in a web address mean?
If you’ve spent time browsing the web lately, you’ve likely noticed that many websites have a URL beginning with “HTTPS” – where they used to say “HTTP.” And odds are, you haven’t given much thought to the HTTP vs. HTTPS meaning. But if you’re a business owner with your website, now’s the time to learn [...] KEEP READING
Essential SEO Components of a Search Engine-Friendly Franchise Location Page
Essential Components of a Search Engine-Friendly Franchise Location Page Search engine optimization has its own unique issues and challenges for franchise businesses. Not only are you part of a chain competing for traffic regionally or nationally, but you are also competing locally with other franchisees. Making franchise SEO an essential part of your marketing strategy [...] KEEP READING
How Fast Should A Website Load?
We probably don’t have to tell you that your website loading time is a critical factor in more ways than one, but how fast is fast enough?  Average page load time plays a pivotal part in everything from your search ranking to user experience. And when it takes too long for your page to finish [...] KEEP READING
How to Use Robots.txt to Allow or Disallow Everything
At first glance, the robots.txt file might look like something reserved for only the most text-savvy among us. But actually, learning how to use a robots.txt file is something anybody can and should master. And if you’re interested in having precision control over which areas of your website allow access to search engine robots (and [...] KEEP READING