Category: Digital Marketing

Why Your Business Needs Programmatic Advertising
For any business, staying ahead of the curve is a must – especially when it comes to digital marketing. Among the many different tools and techniques available, one stands out for its potential to transform your business: programmatic advertising. Programmatic ads have shifted the paradigm from manual ad placements to an intelligent, data-driven strategy, revolutionizing [...] KEEP READING
How to Rock a Trade Show in a Digital World
In the fast-paced world of business, trade shows have stood the test of time. These events have served as a nexus for companies to network, showcase products, and attract potential customers for decades. However, the digital age’s onset has fundamentally transformed how businesses approach trade shows. These gatherings are no longer confined to physical spaces; [...] KEEP READING
Strategies for Success in Digital Marketing
Welcome to the wide world of digital marketing, where the possibilities are endless, and the competition is fierce – and you can implement savvy strategies to help your business thrive. In our fast-paced, digitally-driven society, businesses need to stay ahead of the curve when it comes to capturing the attention of prospective customers. But even [...] KEEP READING
Google Business Profile Posts: Related to Your Search & New Features
Google has presented a new round of updates for the Google Business Profile (formerly Google My Business) posts feature, including a carousel for multiple images and videos as well as a new feature for Product Posts. These are new and exciting features that are sure to drive actions on the Google Business Profile platform, as [...] KEEP READING
What Does a Content Marketing Strategy Look Like For Franchises?
In today’s world, franchise content marketing is an essential component of your business. Gone are the days when the only way of advertising was to hang a sign outside of your establishment and knowing that word of mouth for exemplary service would bring in more customers. Now, businesses must use a multifaceted approach to increase [...] KEEP READING
Top Social Media Marketing Trends for 2024
Staying ahead of trends is key to successful marketing, especially in the dynamic realm of social media. As we step into 2024, businesses need to understand and adapt to the latest advancements shaping the digital marketing world. From leveraging the power of video content and augmented reality to harnessing the potential of AI-driven customer service [...] KEEP READING
Color Psychology in Marketing: What Are Your Hues Doing For You?
You can probably rattle off a list of colors you like and dislike, but did you know that your gut response to various shades might be deeper than you think?  Researchers and skilled marketers have explored the link between colors and emotions, delving into the science of color psychology. And while there’s plenty to be [...] KEEP READING
DuckDuckGo vs. Google
Internet privacy has become a particularly hot topic as of late, especially as a growing number of users are realizing just how much of their information is being collected for advertising purposes. For those of us that work behind the scenes of the digital world, the complexities of online privacy – and its numerous loopholes [...] KEEP READING
Guide To Growing Your Business on Twitter
Twitter is everywhere. It’s how the world’s population communicates their ideas, problems, thoughts, feelings and lifestyles to the masses. Sure, there are still the traditional forms of media, but Twitter has revolutionized communication. It’s a never-ending conversation on all of the globe’s topics and it is displayed across all forms of media. There are 500 [...] KEEP READING
Engagement-Boosting Social Media Marketing Tips for Small Businesses
In the age of the Internet, word of mouth is a powerful marketing source. Capturing the average user’s attention for approximately 135 minutes a day in 2017, social media posts are the modern version of watercooler conversations, multiplied by millions and reaching across the globe. With more people logging on than ever before, it’s the [...] KEEP READING