INDUSTRY: Home services
CLIENT: Day & Night Air
Day & Night came to V Digital Services due to low traffic to their site. They did not think that their site was generating as many appointments as it should, and the site was not ranking well for keywords related to their core services. Day & Night’s primary goal was to grow their online presence, increasing traffic to their site, ultimately leading to more appointments booked.
For the past 2-3 years, the strategy has been to focus on creating blog content relevant to Day & Night’s services, updating and optimizing the service page content, and creating additional service area pages to make increase geo-relevancy in areas such as Chandler, Surprise, and Gilbert, AZ. A good amount of this blog content is based on FAQs (i.e. “my AC fan is not spinning”), and this approach has performed well in driving traffic to the site and converting that traffic into new clients.
A link building strategy was also implemented and we worked over the past year to build out various content pages to increase the domain authority of the site. We built out these core pages and increased authority with geo-related links such as “AC Repair Phoenix” or “Drain Cleaning Phoenix” and that built up the authority on the main site, leading to more sales and calls turning into repairs and maintenance. By building out these content pages, we have seen better keyword rankings for queries related to the specific services Day & Night offers, giving them a massive boost in traffic and new users.
A Progressive Web App and Amplified Mobile Page has also been added on top of their site, driving high page speed scores and making the site very easy to use on mobile devices. The faster the site, the more likely it is a user will stay around, leading, and there is much more of an opportunity of getting that person’s business. Overall, things have been going really well and they continue to see growth and have seen record numbers for the past few months.
Based on the strategies implemented above, these were the results of our campaign.
Increased Organic Traffic by 198%
524% Increase In Unique Phone Callers
211% Increase In New Users
984% Goal Completions From All Traffic
Bounce Rate Decreased 10% Indicating Relevant Traffic
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