How to Update Your Google Business Profile Listings During the Coronavirus Pandemic - V Digital Services

In an effort to mitigate negative consequences for business owners that have needed to shift their priorities due to COVID-19, Google has temporarily limited Google Business Profile functionality. Though these changes were implemented to help, they may cause some confusion and difficulty in managing Google listings for already over-encumbered business owners. Currently, customers cannot leave [...] KEEP READING

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This page presents a case study of Day & Night Air, a home services company that increased organic traffic by 198%, new users by 211%, and phone calls by 524% through V Digital Services' SEO strategy. The strategy focused on blog content based on FAQs, optimized service pages, geo-targeted area pages, link building, and mobile optimization over 2-3 years.

Overview

This page presents a case study of Day & Night Air, a home services company that increased organic traffic by 198%, new users by 211%, and phone calls by 524% through V Digital Services' SEO strategy. The strategy focused on blog content based on FAQs, optimized service pages, geo-targeted area pages, link building, and mobile optimization over 2-3 years.

How to Update Your Google Business Profile Listings During the Coronavirus Pandemic - V Digital Services

How to Update Your Google Business Profile Listings During the Coronavirus Pandemic - V Digital Services CASE STUDY Day & Night Air ORGANIC SEO INDUSTRY: Home services CLIENT: Day & Night Air Need: Day & Night came to V Digital Services due to low traffic to their site. They did not think that their site was generating as many appointments as it should, and the site was not ranking well for keywords related to their core services. Day & Night’s primary goal was to grow their online presence, increasing traffic to their site, ultimately leading to more appointments booked. 198% MORE TRAFFIC 211% MORE USERS 524% MORE CALLS Strategy: For the past 2-3 years, the strategy has been to focus on creating blog content relevant to Day & Night’s services, updating and optimizing the service page content, and creating additional service area pages to make increase geo-relevancy in areas such as Chandler, Surprise, and Gilbert, AZ. A good amount of this blog content is based on FAQs (i.e. “my AC fan is not spinning”), and this approach has performed well in driving traffic to the site and converting that traffic into new clients. A link building strategy was also implemented and we worked over the past year to build out various content pages to increase the domain authority of the site. We built out these core pages and increased authority with geo-related links such as “AC Repair Phoenix” or “Drain Cleaning Phoenix” and that built up the authority on the main site, leading to more sales and calls turning into repairs and maintenance. By building out these content pages, we have seen better keyword rankings for queries related to the specific services Day & Night offers, giving them a massive boost in traffic and new users. A Progressive Web App and Amplified Mobile Page has also been added on top of their site, driving high page speed scores and making the site very easy to use on mobile devices. The faster the site, the more likely it is a user will stay around, leading, and there is much more of an opportunity of getting that person’s business. Overall, things have been going really well and they continue to see growth and have seen record numbers for the past few months. The Results: Based on the strategies implemented above, these were the results of our campaign. Increased Organic Traffic by 198% 524% Increase In Unique Phone Callers 211% Increase In New Users 984% Goal Completions From All Traffic Bounce Rate Decreased 10% Indicating Relevant Traffic Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES OTT/CTV Advertising Window & Door Company Discover how V Digital Services helped a Window & Door Company generate $1.58 million in sales by leveraging OTT/CTV as a bottom-of-funnel tactic. 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Frequently Asked Questions

What was Day & Night Air's initial problem?

Day & Night Air had low traffic to their site, was not generating as many appointments as expected, and was not ranking well for keywords related to their core services.

What was Day & Night Air's primary goal?

Day & Night Air's primary goal was to grow their online presence, increase traffic to their site, and ultimately lead to more appointments being booked.

What specific strategies did V Digital Services implement?

V Digital Services created blog content based on FAQs relevant to Day & Night's services, updated and optimized service page content, created additional service area pages for Chandler, Surprise, and Gilbert AZ, implemented a link building strategy, and added a Progressive Web App and Amplified Mobile Page to improve page speed and mobile usability.

What were the main results achieved?

Results included 198% increase in organic traffic, 211% increase in new users, 524% increase in unique phone callers, 984% increase in goal completions from all traffic, and a 10% decrease in bounce rate.

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