- Posted by Martin McDonald
- On October 27, 2017
Marketing a new franchise is unlike any other marketing strategy. Since many people are already familiar with the larger brand and products that you are selling, the focus of your franchise SEO is largely based on your location.
Here are a few tips for multi-location SEO that will take your franchise to the next level.
Customize Your Content
While it is OK to share a common theme with the larger company’s website, duplicate content is a big red flag for search engines. Instead, focus on creating similar, but distinct content for your location. This will help you move up the search engine rankings without causing the search engines to have reason for concern.
Use Your Location Wisely
As you work in geo-location tags to your content, make sure that you are using them carefully. First, you need to be sure that you are reaching all of the customers in your market. However, you must also be sure that you are not interfering with the market of other franchises under the same brand or even your own franchises in other areas. The best way to work in location-specific SEO is to create unique domain names that are specific to your city and indicate each city in your content headings.
Let Your Customers Do the Work for You
Social media and other review sites make it very easy for you to get location-specific content for next to nothing. Whenever your guests mention your city and name in the same post, it becomes SEO-rich content that can boost your search engine rankings.
Make Sure Mobile Users Can Find You
Update your directory listings and your hours of operation on all mobile-ready sites. This way the search engine will automatically direct people to you during your regular business hours based on their location. We know that a huge percentage of new web searches are done by phone, so you really can’t afford to miss out on this one.
Work With Your Franchisor
Your franchisor has probably already invested heavily in an SEO marketing strategy. They may have tools and resources already available to help you create incredible content. You should also check in with them to make sure that your unique marketing tactics fall within the purview of their larger strategy and that you aren’t inadvertently competing against them.
These five tips are among the best ways to improve your SEO for franchises. As part of a larger brand family, you should always be aware of how your marketing efforts affect those franchises around you and how you can better target the customers that are most important to your franchise location.
To learn more, contact V Digital Services today and ask about what makes franchise SEO different from any other form of SEO content.