The holidays can be stressful, and the last thing you need is to try to piece together a holiday marketing schedule amidst the seasonal chaos. If you start now, you’ll still have some time to start working out social media strategies for the holidays before crunch time.
Here are some of the most important things to consider:
No matter how far ahead you plan for the holiday shopping season, you still feel it in your wallet. Your customers are going to have their eyes peeled for any kind of special promotions or deals that will save them money. Posting exclusive deals to your social media pages is a great way to boost your following and give your customers something extra.
This time of year brings everybody a little closer together. This is your chance to produce some great themed videos and pictures to share with your fans. Whether they’re informational or just plain fun, these types of posts help people relate to your brand.
As all of your competitors likely increase their advertising during this season, you should expect to see overall post volume increase as well. Thus, your customers will see a flurry of new posts streaming through their feed. The best way to combat this is to ensure that your posts are scheduled in advance to land during prime social media hours.
You don’t want to miss your window by waiting until the last second to manually make posts. Start inputting your posts now and let them roll out on a specific schedule over the course of seven to eight weeks for maximum effects.
Target Your Promotions
If you are going to spend money promoting ads on social media, you better make sure they are worth your while. Create a number of highly targeted ads based on the data available through your social media marketing tools. Make sure they are specific to each demographic that you cater to rather than just general posts.
These four tips are designed to help you get the most out of your holiday marketing strategy through social media. By offering specialized content during the holidays and planning your posts well in advance, you can roll out a comprehensive strategy without missing a beat.
To learn more about how to streamline this process with a social media management team, contact V Digital Services today and speak to one of our social media experts about your business needs.