- Posted by Jon Loudon
- On March 15, 2018
A website is an essential part of your success as a business owner today. When it comes to building a new website, there’s a lot to consider. Following are some major pitfalls to be aware of that our agency has had to help business owners through. Hopefully, this list of pitfalls can be helpful in your next web build.
My Competitor’s Site Looks Like…
It’s good to know your competition. It’s imperative, in some cases, if you want to be successful. But just because your main competitor’s site may look a certain way and rank better in Google’s search results, doesn’t mean their site is what you want your site to be. Take note of the things that work, but there are many factors that may be keeping a competitor’s site high on the search results list. Age of the site is number one. A well established local brand that got their website up early on will have a good hold of that first-page presence, but it doesn’t necessarily mean it can’t be knocked out. A good digital marketing team can assess what it will take to move you up those rankings and help ensure your new site is designed to help achieve that goal.
This Internationally Recognized Brand’s Website Does / Doesn’t Do…
Similar to the first one, this pitfall is very common. Again, learning from others is always a good thing, however, remember that just because McDonalds.com may have a carousel of videos on their homepage, doesn’t necessarily mean that’s something your new site should do. A nationally reaching brand will have traffic. Naturally, their budget for updating and maintaining their website is substantial, and their goals may not match up with what your goals should be. That being said, learn what you can from those who are successful, and apply what is relevant. For example, the parade of videos may not be applicable, but getting visitors to sign up for your newsletter might be.
I Just Need a New Design, Not A New Site
All too often a business owner with a website will assume that because they have a website in place, it can simply be rearranged or re-skinned or updated with a new theme. Depending on many variables, this may not be practical or possible. A new site build may sound daunting, but going down the slippery slope of giving your current site a makeover can turn into a long, slow disaster, costing a lot more than a new, well-planned build would have. Unless your site is already optimized and designed to be “reskinned” from the beginning, a new build is always going to be the smart way to go.
To Get on Google’s First Page, I Just Need A New Website
Although your current website may be a large factor keeping you from ranking well in the organic search results, this doesn’t mean a new site will automatically move you to the first page. Your new site will need to be optimized for your key terms in your market, have a decent page load speed, be mobile responsive, and designed to convert visitors to patrons. However, even with all those boxes checked, some supporting channels will help push the site up the list. Social marketing, paid advertising, strategic backlinks, steady content, and local-centric efforts are all important pieces of the search results puzzle.
Now That My New Site Is Done, I Can Forget About It
Building a new website is exciting, and when it’s done, it can be relieving. A lot of time and energy can be spent to get that website to where you want it to be during the build process, so once it’s over, you should have a plan in place to maintain it. From security updates to content, the website should be kept up regularly. Keeping up with website maintenance updates will ensure the longevity of the site and allow you to focus on the ins and outs of your regular business, something you likely have not been able to do during the website’s construction fully. A new site left alone can become irrelevant and vulnerable to virus and malware attacks, which will result in needing another new website. Protect your new business asset with a solid hosting and maintenance plan. If you need help with your new website’s development, contact the experts at V Digital Services!