- Posted by Trevor Weitzel
- On June 27, 2017
- HTML, Schema Markup
The world of SEO is evolving at a rapid pace, and now there is one more tool available to web designers to get your page to the top of Google’s rankings. Schema Markup is a relatively new language that is hidden within the coding of your webpage. It is used to define important elements of your webpage so that Google knows what to display when a search query comes in.
What is Schema Markup for SEO?
Schema Markup refers to a handful of designators that are used to tell Google important facts about your content. For instance, there is a designation for Title, Author, People, Places, Events and much more. These designators are written into the HTML of your web page, and Google uses them to pull specific details out of your content rather than just matching keywords.
How Does Schema Markup Really Work?
Imagine that you are searching for upcoming events at your local convention center. In the past, you could search for something like “convention center events.” This query would pull up your local convention centers, and might even pull up their event pages if their web page is well built.
However, in the Google search results you will only see their designated snippet for that page. This is usually fixed text that shows up whenever that keyword is searched, regardless of relevance.
With structured data for SEO, your Schema Markup language takes your search one step further. If the convention center has designated certain items on the page as events, then when you search for events, you will see a customized snippet of upcoming events right on the search results page.
When this happens, the page with Schema Markup shows up higher in the rankings, and gets significantly more click through because readers can see exactly what they’re looking for on the page.
How to Increase Website Traffic
Schema markup can be used effectively to increase website traffic in any industry. By telling Google that some text is more important than others, and the value of its significance to the searcher, you are showing that you want to provide valuable information to your audience.
Currently it is thought that less than one percent of websites are taking advantage of this technology, but companies that do use it have been shown to rank an average of four places higher in Google searches.
V Digital Services
Schema Markup is still in its earliest stages but it has gained the support of Google, Yahoo and Bing. If you are looking for ways to stay ahead of your competition and boost your page rankings, this is a great way to add context to your content for easier searching.
To learn more about how structured data can help boost your organic search results contact V Digital Services today to schedule your first consultation. We look forward to working with you.