Category: Franchise

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING

Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the [...] KEEP READING

A travel writer first developed the five “star” rating system in 1820, when she marked objects with one or more exclamation points “according to their merit.” Today, that same system is widely used to help consumers determine the merit of everything from restaurants to hotels, and from movies to services, which is why many businesses [...] KEEP READING

In SEO, a citation is when your business name, address and phone number (NAP) are mentioned on different websites and search directories. While it may seem like an easy task to build citations, franchise SEO can complicate the process. With multiple locations to consider, it’s often more effective when you hire someone to help you [...] KEEP READING

In 2016, a marketing survey found that 42 percent of professionals working with franchises believe that traditional marketing channels are no longer effective. As a result, more and more franchises have been turning to social media to attract customers and build their brand. Of all the social media platforms used for franchise marketing, Facebook remains [...] KEEP READING

Social media has become an integral part of everyone’s lives. In fact, 86 percent of adults in the United States aged 18 to 29 are active on social media. That is a huge demographic, and if you are invested in franchise marketing, then you need to have a presence on multiple social media platforms. Facebook, [...] KEEP READING

Twitter is one of the most popular social media platforms on the planet. The application has over 326 million active users every month and over 500 million tweets are sent every day. It is a way for celebrities to stay in touch with their fans and for comedians to work on new material. However, you [...] KEEP READING

Consumers these days are used to being able to express their opinions about a business anywhere. Websites, such as Yelp and Facebook, make it easy for people to leave reviews. Sometimes, customers will have nothing but praise to give a company. Other times, they will criticize a company in every way. Anyone involved with franchise [...] KEEP READING

For anyone in the world of franchising, there’s no doubt that having an effective local marketing strategy is critical to business success. For any company, harnessing the power of the Internet to create and optimize an online presence for their business is incredibly important, but it becomes even more crucial when you have one or [...] KEEP READING