Category: Digital Marketing

Understanding YouTube’s TOS Rules Around the Gun Industry
For many years, YouTube has been a social media destination for hobbyists of all kinds, providing an enjoyable way to share and collaborate with those with similar interests. Recently, small and large businesses alike have discovered the power of YouTube, and the potential it offers for connecting with existing and potential customers. For firearms enthusiasts, [...] KEEP READING
Facebook Opens Up Watch to Creators
Facebook has fully embraced its Manifest Destiny, and it’s clear that no digital competitor is safe. YouTube better start sleeping with one eye open — The Zuck is coming. What is Facebook Watch All About? On Tuesday, Facebook announced the expansion of their Watch platform, extending their revenue-generating tools for video to a wider range of [...] KEEP READING
Time to Think About Native Ads
As the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – and one of the [...] KEEP READING
What B2B Brands Need to Know to Succeed on LinkedIn
As the leaders of the social media world battle it out, LinkedIn is rising to the top when it comes to B2B brands and their marketing needs. If you’re considering your options for your brand approach to B2B, LinkedIn should be at the top of your list. Surprised? Many people think of LinkedIn as a [...] KEEP READING
Time for A Digital Spring Cleaning
We tend to think about spring cleaning as being an activity left for our homes and maybe offices. But have you considered that spring cleaning also needs to be done to your digital presence and footprint? We’ll walk you through the four parts of cleaning up your online life. Clean Devices This is a cleaning [...] KEEP READING
15 Trends You’ll See in Digital Marketing in 2018
The digital landscape has been a ramping up with almost monthly changes in how we market online since at least the late 1990s. Innovation is at an all-time high which means as business owners, advertisers and marketers have to stay ahead of the curve and on top of trends. This year, in particular, sees some [...] KEEP READING
Superb Owl: How To Talk Online About The Big Game
The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING
Writing SEO-Friendly Local Service Landing Pages
Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is [...] KEEP READING
SEO Strategies for Dentists
It’s easy to see why SEO works well for retailers, but how do SEO strategies apply to dentists? The truth is that even dentists can benefit from creative keyword strategies and dental marketing. Here are a few of the best dental office tips and tricks to get you started: Create a Google Business Profile Page [...] KEEP READING
Best Digital Marketing Practices for Home Service Businesses
When it comes to the home service industry, the competition is hot and the need for high-quality marketing is pronounced. More and more home service providers have caught on to the need for a strong online presence for their business, but few are taking advantage of all the tools at their disposal. To get the [...] KEEP READING