Category: Digital Marketing

Blog titles are the first part of your blog post that your readers will see and the part that’s responsible for getting readers to click through and read the rest -remember that is the ultimate goal of content, right? Your blog title is even more important because it is how people find your content online [...] KEEP READING

Now that you’ve claimed and verified your Google Business Profile listing and have started to write your own business directory citations, it’s time to start the tune-up and enhancement process of your Local SEO presence. Just like a fine-tuned racing machine or well-conditioned athlete, your local SEO presence requires constant monitoring and improvements so that [...] KEEP READING

The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update [...] KEEP READING

Update Your Business Hours and Description If you have needed to change your hours of operation or temporarily close due to the coronavirus pandemic make sure that you update your hours accordingly. Also, make sure to edit your business description with any relevant information. For example, update your description to include information such as if [...] KEEP READING

The Internet changed the way people consume information, from researching the best place for an oil change to deciding where to have dinner. More consumers are online than ever before, and in recent years, mobile has surpassed desktops as the preferred way to search the web. Franchise marketing is all about consistency, which affects not only the [...] KEEP READING

Last month, Google Maps established 15 years of service, marking a milestone in the platform’s history. So to celebrate, Google has released additional features for the Google Maps App, available on Android and iOS. These features include:     Explore – A local search map with additional listings featured, including hotels, upcoming events, as well [...] KEEP READING

Every business needs customers to succeed and consistent sales to grow, whether you sell products or services online, from a retail storefront or both. If you’re struggling to find customers or if you have plenty of leads, but they’re not converting, you may need to try a different tactic. Successful businesses have a strategy that [...] KEEP READING

Becoming a franchise owner can be an excellent opportunity, especially for first-time business owners. You get the benefit of a familiar name, established customer base, and corporate support. However, this type of business comes with limitations: You may have to work within a pre-determined approach to franchise marketing.   When you join a franchise as [...] KEEP READING

Major Local SEO Updates We’ve Seen Impact Local Businesses  In the world of online business, staying competitive requires that you keep up with the latest SEO updates and trends. The digital marketing landscape is always changing, and there is proof of that. During this period, there have been major changes impacting local businesses. The new [...] KEEP READING

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers [...] KEEP READING