Category: Digital Marketing

National digital marketing is an ever-changing world, constantly shifting and changing the way small business owners approach their marketing strategy. Staying in the loop with the top digital advertising news will allow you to adapt your business’ digital marketing plan effectively, ensuring maximum marketing success. Here’s a quick rundown of the latest marketing industry news, [...] KEEP READING

Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your [...] KEEP READING

For many years, YouTube has been a social media destination for hobbyists of all kinds, providing an enjoyable way to share and collaborate with those with similar interests. Recently, small and large businesses alike have discovered the power of YouTube, and the potential it offers for connecting with existing and potential customers. For firearms enthusiasts, [...] KEEP READING

Your reputation is everything. That fact is nothing new. What is relatively new, however, is that the details of your reputation are conveniently posted online for future potential customers to consume at their leisure. Do you know what your customers see when they search for you online? That’s why Reputation Monitoring matters. Myriad tools and [...] KEEP READING

The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING

When it comes to the home service industry, the competition is hot and the need for high-quality marketing is pronounced. More and more home service providers have caught on to the need for a strong online presence for their business, but few are taking advantage of all the tools at their disposal. To get the [...] KEEP READING

For too long we have thought of messaging apps as merely a means of communication, but not a means of making sales. That has changed with the release of new marketing information from eMarketer.com. Given the popularity of mobile messaging apps like Facebook Messenger, WhatsApp and others, it’s no surprise that those companies are beginning [...] KEEP READING

Turning sales leads into actual conversions has always been the greatest challenge of online marketing and companies seeking to improve conversion rates need solutions that offer quick results. Here are five of our top tips for how to increase your conversion rate and create more leads. Targeted Content With the help of your email management [...] KEEP READING

While advertising on television is not a new concept by any means, the idea of programmatic TV is making television ad spots more effective. By assessing the value of each segment of TV for demographics, it is possible to place your ads in front of your target audience without any wasted air time. How It [...] KEEP READING

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