Category: Digital Marketing

Social media is enjoying something of a golden age. Over 45 percent of the world’s population uses networks like Facebook and Instagram, or almost 3.5 billion people. What’s ironic is that this enormous popularity represents both social media’s greatest advantage and biggest challenge to retail marketing. On one hand, it offers access to larger numbers [...] KEEP READING

Updated Date: June 13, 2022 Customer acquisition and retention all cycles back to the quality of your marketing. No matter what type of business you run, your ability to reach customers can be the driving factor that increases sales. However, not all marketing efforts are created equal. Service-based business marketing is designed to address the [...] KEEP READING

Google Business Profile has added to the growing online tool bag of business owners by adding a product feature to the platform. Businesses that want to showcase their products without having to navigate to a website can build out the product menu with images, content and much more. This menu is located on the knowledge [...] KEEP READING

As many of us know, a lot of businesses don’t simply operate out of one specific location. Some provide services at multiple locations such as AC service providers, plumbers, lawyers, etc. Other businesses might provide services in and outside of their main location such as restaurants that carter, pizza delivery, mobile medical services and so [...] KEEP READING

RELEVANT GOOGLE BUSINESS PROFILE PHOTOS ARE NOW PRESENTED TO BROWSERS USING KEYWORD SEARCHES! Photos are one of the top aspects when presenting a business to the general public. Photos can either draw in massive sales or they can keep online searchers from giving your business the time of day. Images can potentially make or break [...] KEEP READING

I have been working with over 400 Google Business Profile clients, working to make sure they rank locally above position 10, ideally, ranking in the local 3-pack, for some time now. I am often asked the same questions; “what do you do,” “how do you do it,” “can’t I just do this all myself”? The [...] KEEP READING

According to many studies, the integration of voice-assisted technology has gone beyond the initial stages of first use. Now “voice” technology is starting to increase usage in homes and businesses across the country.    Is your business ready for voice? A recent study from eMarketer.com estimates that 111.8 million people that live in the US [...] KEEP READING

Business Owners beware. Not long after Grubhub’s web domain scandal, featured on the New Food Economy report, they again find themselves on another hot topic. This time, however, they are not alone. Yelp and Grubhub announced a long-term partnership back in mid-2017. In March of 2018, they completed their online ordering integration. This integration should [...] KEEP READING

Every single day the digital space gets more and more competitive, and the challenge to grab customers and showcase your business becomes increasingly difficult. That is why it is essential to take any action possible to gain an advantage in the marketplace. Google’s posting feature is one of those actions you should be taking. What [...] KEEP READING

New Features from Google Business Profile Follow Feature, Short names, Take Control Of Profile Images, Add a permanent logo, & Welcome Offers By: Taylor Basemore Since the debut of Google Business Profile 5 years ago, there are over 150 million businesses that take advantage of the tool. Google has released a load of updates from [...] KEEP READING