Category: Content

The featured snippet portion of Google’s search engine is a coveted place that companies fight for tooth and nail. Similar to SEO rankings, Google uses a complex and mysterious algorithm to decide which site is featured, and it doesn’t always go to the No. 1-ranked SEO site. Here’s what you need to know to have [...] KEEP READING

For several years now, companies have sought to bolster their online presence by curating lengthy articles, usually to the tune of several thousand words at a time. At the beginning of the information age, all of this long-form content was viewed as a great resource by search engines and, sometimes, by users. However, new trends [...] KEEP READING

In the design world there is a common lingo that can sometimes be foreign and confusing to the untrained eye. For non-designers, it can be helpful to understand some of the basic terminology when you communicate with your designer, so you can better articulate what you like and dislike. Below is a list of eight [...] KEEP READING

Perfecting the balance between great content and local relevance is a difficult task. Even marketing professionals sometimes struggle to find the right mix. However, the goal is to make sure that you are creating content that appeals to the broad market, while making it particularly applicable to the people in your immediate surroundings. Knowing Your [...] KEEP READING