Category: Content

You may hear the phrase “thin content” when people are talking about digital marketing. It is often hard to figure exactly what that means if you don’t live and breathe content marketing. In a nutshell, thin content is low-quality pages that add little to no value to the reader. A page or blog post that [...] KEEP READING

The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING

Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is [...] KEEP READING

It’s easy to see why SEO works well for retailers, but how do SEO strategies apply to dentists? The truth is that even dentists can benefit from creative keyword strategies and dental marketing. Here are a few of the best dental office tips and tricks to get you started: Create a Google Business Profile Page [...] KEEP READING

Medspas are all the rage these days, and remaining competitive in the beauty industry means you need to have the very best medical spa SEO services possible. There are a few important characteristics of SEO for medspas that stand out from those of other industries. Here are the important details you need to know. Use [...] KEEP READING

The holidays are upon us and nearly everyone is ramping up their advertising to make the most of the season. Christmas marketing is one of the most important actions you can take to maximize your return on SEO in the final months of the year. This quick guide is designed to help you determine whether [...] KEEP READING

When it comes to the home service industry, the competition is hot and the need for high-quality marketing is pronounced. More and more home service providers have caught on to the need for a strong online presence for their business, but few are taking advantage of all the tools at their disposal. To get the [...] KEEP READING

Recently, Google announced an all-new feature that will help residents in your service area locate providers for all kinds of home service needs. This includes everything from locksmiths to plumbers to HVAC services. The goal of this new ad feature is to make it easier for homeowners to locate companies that are active in their area [...] KEEP READING

For too long we have thought of messaging apps as merely a means of communication, but not a means of making sales. That has changed with the release of new marketing information from eMarketer.com. Given the popularity of mobile messaging apps like Facebook Messenger, WhatsApp and others, it’s no surprise that those companies are beginning [...] KEEP READING

In a bid to earn more small business users, Google has recently launched a new website-building tool. This new tool works hand-in-hand with the company’s existing Google Business Profile platform and it is designed to help small businesses gain a web presence with minimal resources and investment. How It Works Most companies already know that claiming [...] KEEP READING