CASE STUDY
FoamDaddy

PROSPECT HUB + PAID SOCIAL

INDUSTRY: Retail/Ecommerce

CLIENT:

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Need:


Foamdaddy is a global ecommerce company that not only rents foam party machines to people, but also helps people start businesses in the event space. FoamDaddy came to V Digital Services with the desire to increase product awareness, increase market share, and generate sales through Meta Ads and other mediums.

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236%

MORE PURCHASES (1)

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38%

DIFFERENCE IN COST PER RESULT (1)

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34%

LOWERED COST PER RESULT (1)

Strategy:


By harnessing this data to create lookalike audiences and a remarketing campaign on Facebook and Instagram, we were able to increase purchases by finding more people who look just like those who have been to their website as well as remarketing to their website visitors. Thus, reaching more individuals who are more likely to purchase or rent their machines.

Through using 1st party data, we were able to increase purchases made on Facebook by 208% over 3 months and continued to drive more purchases by 178% in the following 3 months starting at 12 purchases and ending at 103. While purchases increased we were able to drive down the cost per result by 44% in 3 months. Additionally, compared to general campaigns we saw a 21.28% difference in the cost per result when using Prospect Hub 1st party data.

The Results:

Based on the strategies implemented above, these were the results of our campaign.

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Increased Facebook conversions by 236% quarter over quarter (155 vs. 46)

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Increased Facebook conversions by 64% from February to April (61 vs. 37)

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Lowered Facebook cost per result by 34% ($75 vs $49)

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38% difference in average cost per result when using Prospect Hub 1st party data. ($49 vs. $80)

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