- Posted by Taylor Moon
- On August 11, 2016
Facebook’s organic reach has been on the decline for several businesses. This has become a common theme across Facebook due to the ever-growing competition in news feeds and the over-use of promotional posting efforts.
At V Digital Services, we know that with these changes continuing, it is crucial that brands and business owners remember their organic reach and how to maximize it as best as possible.
How to Increase Your Organic Reach On Facebook
Below, we’ve provided a list of tips on how to best increase and grow your Facebook page’s organic reach.
1. To be automatic or not
The key thing to remember here is that this is a social platform. Your business and brand, whether you’re a small business or a global sensation, needs a human touch. While your latest blogs, announcements and product updates are essential items to post about, that is not all you should be posting about. Share team photos and or recent activities to show the culture of your business to consumers, both current and potential.
2. Understanding the Facebook ecosystem
Don’t cheat the system! While this may seem understandable to most, some companies want fans and want them now. They will end up buying thousands of “likes” for cheap. While the number of likes may go up, none of them are truly engaged in your content. They are simply fake or inactive accounts that won’t speak truly to your company’s success and, in the long run, this will hurt your Facebook pages’ organic reach. It truly is a sheer waste of time. Stick with the Facebook guidelines and stay in the good graces of the company. There are several ways to expand your reach and grow your page, without buying likes.
3. Evergreen content
“Freshness” is not just a factor when it comes to rankings on Google. By producing timeless and original content on Facebook, it will be useful for your audience for an extended period of time, rather than a limited window. When you post content that is not only original, but also timeless and speaks to everyone, it will in turn be distributed further and appear in feeds for a longer period of time.
4. Use Organic post targeting
Many belief targeting is only limited for Facebook Ads, however this is simply not true. You can target organic posts on Facebook. Some cool features of utilizing targeting for an organic post are that you may set an end date for your post to stop showing within the news feed. The post will still be visible on your page’s timeline, but the post only limits the visibility of viewers’ newsfeeds, and your post must target 20 people at the very least.
5. Post at the right time
Use your Facebook insights to ensure when the best times and days are to post. By doing this, you’ll be sure to post whenever will be the most engaging and successful time for your audience. When you fail to utilize this free information, it is common that the audience will not view or engage with these posts, as they are not being pushed live at the best times.
6. Utilize video on Facebook
Since June 2014, Facebook has averaged well over one billion video views every single day. When it comes to posting videos on Facebook, some important tips are to keep the video short (two minutes or less is best), choose an appropriate thumbnail and make it look professional by using good lighting and editing techniques. Videos are being used more and more in order to create a greater call-to-action. These call-to-actions could be a Book Now, Download, Shop Now or even Learn More, by providing them with a clickable link taking them where they need to go to complete any of those calls-to-action.
7. Test and know your posting frequency
While many media outlets post several stories a day, brands and smaller business must be careful about how frequently they are posting. By posting multiple times a day, it can overwhelm your audience and hurt your page’s algorithm. However, the key is to find out what works best and why. By testing your page frequency, by posting high-quality, engaging and variations of content, you should be able to tell not only what your audience prefers, but when they prefer to view and engage with it and when they’ve had too much.
Tips for Boosting Engagement
V Digital Services
At the end of the day, it truly comes down to posting quality content. Focus on your value and let that do most of the work. Behind conversions and ROI, organic reach is a secondary metric. While reach may be down this week, engagement may be up. It is a delicate balance in today’s world. You can get started with testing out a few of the strategies above. Analyze your pages’ data and figure out the best strategy for your audience!
If you need help, V Digital Services is ready! Contact us today to learn how we can improve your company’s social engagement and online presence.