Winning new customers is grand, but a brand truly thrives on the lifetime value of the customers they assemble. This involves not just a focus on visibility and conversion, but also on nurturing customer relationships. Fortunately, there are many different ways to nurture each relationship with your customers based on how they choose to engage.
1) Personalized Emails and Deals
Customers who sign up for emails will appreciate personalization in what you send. Don’t just mail out announcements and newsletters. Tailor personal messages and use your AI algorithms to generate deals that each customer will find uniquely appealing. Birthday offers, wishlist bundles, and even products all in a customer’s favorite color can make a real difference.
2) Loyalty Rewards Programs
Some customers love to work a reward system. Loyalty reward systems can keep many customers engaged, coming back go make more purchases, earn more points, and cash in more rewards. The more interactive and game-like your rewards program, the better. Don’t forget mobile features so your customers can ‘play’ on the go!
3) Engaging and Useful Content
Write content that your customers find personally engaging. Blogs, newsletters, and landing pages are all opportunities to share your brand voice and connect with your customers on shared interests and values. Write guides, stories, and interesting insights that your customers are uniquely suited to enjoy.
4) Follow Up After Purchases or Service
After a customer makes a purchase or completes a service with your company, follow up. Send them an email thanking them for their business and ask for feedback. Make giving feedback easy and enjoyable, and offer bonus rewards for customers who choose to share their experiences with you.
5) Responsive and Effective Customer Service
Lastly, provide superb customer service. Even the most on-the-ball brand will field a few customer service calls. Maybe your logistics partner shipped the wrong product, or maybe the customer realized they need one size smaller, or perhaps they just can’t figure out how to assemble the flat pack. Whatever the issue, prepare your customer service team to provide responsive, multi-channel, friendly, and solution-oriented support.
Turn frowns into smiles with stress-free service, and you’ll win customer loyalty for a lifetime.