Transform Your Marketing
Programmatic ad buying can completely transform the way you market your brand – you just need to be ready to seize the opportunity.
POWERED BY AI AND MACHINE LEARNING TECHNOLOGY
Programmatic advertising works exceptionally well for devising micro-targeting campaigns. Additionally, it is an exceptionally cost-effective method that gives you complete control over your spending and implementation.
V Digital Services is a programmatic advertising company with extensive expertise and proven success, working closely with our clients to successfully merge this and other digital strategies for sustainable success. Our knowledgeable team will take on the task of managing your programmatic marketing efforts, maximizing ad performance, and helping you achieve measurable results.
What is Programmatic Advertising?
Programmatic advertising is an automated approach to the purchase and sale of online ads. This strategy uses automation to aggregate, book, analyze, and optimize online display advertising and includes methods such as RTB (real-time bidding), private marketplaces (PMP), and programmatic direct.
HOW DOES PROGRAMMATIC ADVERTISING WORK?
Machine learning and AI technologies tap into various algorithms to learn user behaviors, which then allows marketers to target and optimize their campaigns for a specific audience in real-time.
The system of programmatic ads has three key components:
01
SUPPLY SIDE PLATFORM
The sell, or supply, side platform (SSP) is the software that is used by publishers selling ad impressions in real-time.
02
DEMAND-SIDE PLATFORM
The demand-side platform (DSP) is the software that enables advertisers, brands, and marketing agencies to automatically buy ad inventory across various programmatic advertising platforms.
03
AD EXCHANGES
Ad exchanges are the meeting point between the SSP and DSP.
Keep in mind that buying digital advertising space hasn’t become 100% automated with programmatic ads. Rather, programmatic buying is designed to streamline certain parts of the process to give human marketers the ability to better optimize their ads.
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BENEFITS OF PROGRAMMATIC ADVERTISING
So, why should you be interested in programmatic media for marketing your business? Not only is it a strategy that your competitors are probably (read: definitely) using, but it also offers an impressive range of benefits, including:
A DATA-DRIVEN APPROACH TO DIGITAL MARKETING
When you invest in automated ad buying, you gain the advantage of a wealth of data to drive your decisions. Both the buyers and sellers in programmatic marketing benefit from this invaluable information, as it eliminates the guesswork from the ad buying process as a whole.
LESS WASTED AD SPEND
Programmatic technology relies on machine learning, which can work wonders for the efficiency of your next online advertising campaign. When the success of a given campaign is optimized by artificial intelligence, ineffective efforts are dramatically reduced.
PRECISE TARGETING
What if you could guarantee that the perfect ad would appear in front of the exact online user it was intended for at just the right moment? That is exactly what is possible with programmatic advertising campaigns. You can refine your targeting according to an impressively wide range of tactics, allowing you to narrow ad placement down to a particular audience segment with ease.
Our Clients Experience Results with Programmatic Ads
467.3M /yr
IMPRESSIONS
650K /yr
CLICKS
730K /yr
CONVERSIONS
CAPITALIZE ON PROGRAMMATIC MEDIA BUYING WITH SERVICES FROM V DIGITAL SERVICES
Even as programmatic ad tech is still being perfected, it has rapidly become one of the most in-demand mediums for digital marketing. It is easy to see why: it offers a less stressful ad buying process and gives brands better ROI and more successful ad campaigns. And it does all that with less of your time and money.
When you are preparing to get started with programmatic display advertising, you want to have a resourceful, knowledgeable team on your side.
V Digital Services facilitates customized solutions for brands interested in programmatic ads, providing the flexibility you need to create a strategy that fits your unique needs and goals. As a full-service digital marketing agency, we can also integrate programmatic marketing with a diverse range of other tactics to accelerate your results.
Get more information about our programmatic advertising services and what they could mean for your business when you connect with V Digital Services today.
Connect With V Digital Services Today
V Digital Services — Sarasota, FL
Sarasota, FL
★★★★★
10 months ago
I had troubles getting my Facebook pixel set up for my business and had tried with other people to get it set up without success. I contacted V Digital and Chrissy helped me quickly! Only a few hours after contacting them I had it all set and ready to go. Thank you!
★★★★★
2 years ago
V Digital has been wonderful to work with! James M has been our rep and he is fantastic! As someone in marketing and sales, not only is James exceptional at his job, but I have learned much from him as we have worked together on our projects. Angie and Najja have also assisted our team from their remote locations and they are fabulous as well. Thank you, V Digital!
★★★★★
3 years ago
Chrissy with V Digital Services Sarasota has been a fantastic resource for my business. She always makes time to answer any questions I may have. And I have lots of questions! I really look forward to our monthly marketing calls where she shows me the progress and improvement in my digital marketing. I have worked with 2 other digital marketing companies in the past and neither have been as thorough as V Digital Services. They have been the only company to sit down with me and come up with a 6 month action plan and then meet once a month to go over how that plan is performing and any changes or additions that we may need to make. I highly recommend Chrissy and her team.
★★★★★
4 years ago
Working with Chrissy is a breath of fresh air! She really listens and understands my goals and needs and designed a plan that is performing beyond my expectations. I see a longtime partnership with VDigital as we grow my business together. Thank you Chrissy Guevara for all you do!!
★★★★★
3 years ago
Chrissy has helped us in a great way. She has extensive knowledge and patience. Highly recommend her to anyone.
★★★★★
4 years ago
Great customer service and very personable. Chrissy G. is our Rep and she is so helpful. Highly recommend!
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Programmatic Marketing FAQs
The cost of programmatic display ads can vary significantly, depending on several factors (including the quality of ad inventory, specificity of targeting, industry, ad placement, and format). But even with a conservative budget, you can see major benefits.
Once you learn how programmatic advertising works, it is easier to recognize one of its biggest advantages: the ability to target extremely specific segments of your target audience. You can set rules that are based on user behavior, content, demographics, time of day, geographic location, and more.
The platforms used to reach these audiences are:
- Targeted Display: Delivered across the top 5,000 US websites.
- Email: Dedicated email blasts based on programmatic audience targeting.
- Device ID Targeting (display or social campaigns): Target mobile devices based on foot traffic data at local businesses or zip codes.
- Programmatic Radio: Target your audience on Spotify, Pandora, iHeart, and more.
- OTT (Streaming TV): Reach cable cord cutters who are watching TV via apps (think Hulu, etc).
Google Ads gives you ad placement access to all pages within the Google display network system. However, programmatic advertising itself is not limited to Google as its only ad inventory provider. With programmatic marketing, you can tap into Google’s ad network and other ad exchanges like Amazon, AppNexus, and others.
Google’s inventory is mostly Search based while Programmatic Advertising is audience data based on websites visited and purchase history.
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