Transform Your Marketing
Programmatic ad buying can completely transform the way you market your brand – you just need to be ready to seize the opportunity.
POWERED BY AI AND MACHINE LEARNING TECHNOLOGY
Programmatic advertising works exceptionally well for devising micro-targeting campaigns. Additionally, it is an exceptionally cost-effective method that gives you complete control over your spending and implementation.
V Digital Services is a programmatic advertising company with extensive expertise and proven success, working closely with our clients to successfully merge this and other digital strategies for sustainable success. Our knowledgeable team will take on the task of managing your programmatic marketing efforts, maximizing ad performance, and helping you achieve measurable results.
What is Programmatic Advertising?
Programmatic advertising is an automated approach to the purchase and sale of online ads. This strategy uses automation to aggregate, book, analyze, and optimize online display advertising and includes methods such as RTB (real-time bidding), private marketplaces (PMP), and programmatic direct.
HOW DOES PROGRAMMATIC ADVERTISING WORK?
Machine learning and AI technologies tap into various algorithms to learn user behaviors, which then allows marketers to target and optimize their campaigns for a specific audience in real-time.
The system of programmatic ads has three key components:
01
SUPPLY SIDE PLATFORM
The sell, or supply, side platform (SSP) is the software that is used by publishers selling ad impressions in real-time.
02
DEMAND-SIDE PLATFORM
The demand-side platform (DSP) is the software that enables advertisers, brands, and marketing agencies to automatically buy ad inventory across various programmatic advertising platforms.
03
AD EXCHANGES
Ad exchanges are the meeting point between the SSP and DSP.
Keep in mind that buying digital advertising space hasn’t become 100% automated with programmatic ads. Rather, programmatic buying is designed to streamline certain parts of the process to give human marketers the ability to better optimize their ads.
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BENEFITS OF PROGRAMMATIC ADVERTISING
So, why should you be interested in programmatic media for marketing your business? Not only is it a strategy that your competitors are probably (read: definitely) using, but it also offers an impressive range of benefits, including:
A DATA-DRIVEN APPROACH TO DIGITAL MARKETING
When you invest in automated ad buying, you gain the advantage of a wealth of data to drive your decisions. Both the buyers and sellers in programmatic marketing benefit from this invaluable information, as it eliminates the guesswork from the ad buying process as a whole.
LESS WASTED AD SPEND
Programmatic technology relies on machine learning, which can work wonders for the efficiency of your next online advertising campaign. When the success of a given campaign is optimized by artificial intelligence, ineffective efforts are dramatically reduced.
PRECISE TARGETING
What if you could guarantee that the perfect ad would appear in front of the exact online user it was intended for at just the right moment? That is exactly what is possible with programmatic advertising campaigns. You can refine your targeting according to an impressively wide range of tactics, allowing you to narrow ad placement down to a particular audience segment with ease.
Our Clients Experience Results with Programmatic Ads
467.3M /yr
IMPRESSIONS
650K /yr
CLICKS
730K /yr
CONVERSIONS
CAPITALIZE ON PROGRAMMATIC MEDIA BUYING WITH SERVICES FROM V DIGITAL SERVICES
Even as programmatic ad tech is still being perfected, it has rapidly become one of the most in-demand mediums for digital marketing. It is easy to see why: it offers a less stressful ad buying process and gives brands better ROI and more successful ad campaigns. And it does all that with less of your time and money.
When you are preparing to get started with programmatic display advertising, you want to have a resourceful, knowledgeable team on your side.
V Digital Services facilitates customized solutions for brands interested in programmatic ads, providing the flexibility you need to create a strategy that fits your unique needs and goals. As a full-service digital marketing agency, we can also integrate programmatic marketing with a diverse range of other tactics to accelerate your results.
Get more information about our programmatic advertising services and what they could mean for your business when you connect with V Digital Services today.
Connect With V Digital Services Today
V Digital Services — Phoenix, AZ
1201 E Jefferson St UNIT 201, Phoenix, AZ 85034
★★★★★
35 weeks ago
Highly recommend, business and owner with integrity and knowledge!
★★★★★
44 weeks ago
I have been working with Grace Somers from V Digital and I have to say she is just amazing. Don't wait just do it.
★★★★★
Apr 7, 2021
Best content marketing in Phoenix.
★★★★★
Mar 9, 2021
My SEO services were amazing. They are definitely on top of everything they do. They promise to do things and they do it 100% better than I have seen from other companies. I recommend them for sure.
★★★★★
Feb 23, 2021
V Digital services is an amazing company. They made sure everything I needed was done and they were very fast and professional. I will definitely use them again.
★★★★★
Jan 22, 2021
To summarize my experience with Voice Media, THEY DELIVERED!!! It was a pleasure to work with true professionals that follow through with the promises made from the beginning. From leadership down to my account executive I was very impressed by their professionalism and expertise that came with their SEO services. The results I received in my page ranking were more than I expected and it translated to the website traffic I was looking for. I would recommend them wholeheartedly to anyone.
★★★★★
Dec 19, 2020
V Digital has dominated our SEO goals! Traffic has seen double digit increases since we started working with them. Colby is excellent, explains things very well and makes sure we are always taken care of. Highly recommend!
★★★★★
Oct 26, 2020
I've seen the results from V Digital's Local and Organic SEO improving search rankings and increasing clicks, calls and directions. In other words... More ORDERS and FOOT TRAFFIC!
★★★★★
Oct 22, 2020
I know a LOT of businesses in the valley who have benefited from V Digital’s Local SEO, Organic and PPC services. Would highly recommend!
★★★★★
Jun 18, 2020
I can see the difference in my business growth and KPI's. Very responsive and easy to work with. Highly recommended.
★★★★★
Jun 12, 2020
Great people! They go above and beyond for their clients!
★★★★★
Sep 6, 2017
Our company has worked with the Houston branch of V Digital Services for quite some time now. We are extremely impressed by their knowledge and attention to detail. Our company's website was old and outdated and we chose V Digital Services as our web team to revamp our website and what a difference it has made in our brand. We have a clean looking website with a dedicated account manager. Any issue with our website has been always been addressed immediately. We receive monthly reports with insights on how our website is performing and this team really breaks it down so you can understand what they are talking about. Our account manager personalizes our report so it is easy to understand. We have also done other marketing campaigns with V Digital Services and Houston Press and were very pleased with the results. I would highly recommend them to any business who needs to revamp their website or has any marketing needs.
★★★★★
May 31, 2017
Love working with the Agency! Very knowledgeable, strategic, innovative and easy to work with.
★★★★★
Apr 26, 2017
Feel free to contact me with any questions. This is the best SEO,SEM around! Local SEO services, Organic Services, PPC, Google Shopping, and much more. you can count on V Digita services to help you increase traffic, and increase you ROI
★★★★★
Dec 11, 2016
Big fan. V Digital has helped us navigate the digital landscape and grow our business substantially. They give us creative ways to market our company even when all Google and Facebook options aren't available to our industry. Kudos V Digital Services! Kudos.
★★★★★
Nov 20, 2016
Since hiring V Digital in May our sales at Ace Home Services increased by 22% from Prior Year. Daniel and the team are very professional and care about the company growth and success. I enjoy working with all of them. They have become part of our Ace Family.
★★★★★
Nov 18, 2016
V Digital Services continues to be an outstanding partner in assisting OB Sports Golf Management with search engine optimization, Pay-per-click, and other digital services. I would highly recommend!
★★★★★
Nov 18, 2016
We (OB Sports Golf Management) have used V Digital Services for SEO, PPC and Digital Display Ads. They worked with us to create a strategy based on our goals for each campaign/initiative. They were patient in educating us on programs we may not have been familiar with and were great about providing us with feedback and recommendations along the way. My primary contact is Kurtis, who as an owner (with a million things to do) is one of the most responsive people I've ever worked with, is extremely humble and is just a great person all around! I trust him and his staff completely and know I am putting my advertising dollars in good hands with V Digital Services! Highly Recommend!
★★★★★
Nov 16, 2016
I use V Digital Services for my clients. V Digital Services is full smart people and understand how to drive results. The best part is that they make ME look smart to MY CLIENTS!
★★★★★
Nov 15, 2016
V Digital Services provides around-the-clock service and useful insights on all social and organic services they provide for my company.
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Programmatic Marketing FAQs
The cost of programmatic display ads can vary significantly, depending on several factors (including the quality of ad inventory, specificity of targeting, industry, ad placement, and format). But even with a conservative budget, you can see major benefits.
Once you learn how programmatic advertising works, it is easier to recognize one of its biggest advantages: the ability to target extremely specific segments of your target audience. You can set rules that are based on user behavior, content, demographics, time of day, geographic location, and more.
The platforms used to reach these audiences are:
- Targeted Display: Delivered across the top 5,000 US websites.
- Email: Dedicated email blasts based on programmatic audience targeting.
- Device ID Targeting (display or social campaigns): Target mobile devices based on foot traffic data at local businesses or zip codes.
- Programmatic Radio: Target your audience on Spotify, Pandora, iHeart, and more.
- OTT (Streaming TV): Reach cable cord cutters who are watching TV via apps (think Hulu, etc).
Google Ads gives you ad placement access to all pages within the Google display network system. However, programmatic advertising itself is not limited to Google as its only ad inventory provider. With programmatic marketing, you can tap into Google’s ad network and other ad exchanges like Amazon, AppNexus, and others.
Google’s inventory is mostly Search based while Programmatic Advertising is audience data based on websites visited and purchase history.
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