How to Target the Ideal Audience for Your Facebook Ad Campaign
- Posted by V Digital Services
- On September 9, 2021
Potential new customers are increasingly likely to rely on social media as their first, and possibly only, source of information that they use to determine whether they want to engage with your brand.
They’re interested in seeing not just what kind of services you might provide, but how your previous and existing customers engage with you – both how much they do it and how positive those interactions are. A strong social media presence can attract customers organically, and a good social media marketing agency knows how to do it well.
There’s a good reason for this: potential new customers want to see how past and current customers interact with you. A page full of poor reviews and customer experiences is an obvious problem for any brand, but a weak or non-existent social media presence also hurts your brand as people like to use social media as a point of contact with brands and they are more likely to do business with brands that facilitate it.
We will create content specifically aimed at increasing engagement.
We will align your business with trending social media topics.
We will respond quickly to incoming messages.
We will optimize your social media channels so your business is readily found.
The personal touch is an age-old tenet of brand engagement that pre-dates the advent of social media. Things like postcard reminders from the general practitioner and the dentist and follow-up calls from the auto dealership about regular maintenance don’t just serve as reminders; they establish and nurture a personal relationship between service providers and their clients. People respond to that.
Social media engagement does the same thing – on a larger and even more personal scale. When your business is mentioned on Twitter, that’s an invitation for a public interaction with real customers, existing or potential, that could attract positive attention to your brand and thus grow your audience. Direct engagement is crucial; people know when they’re being paid attention to, and they appreciate it.
Our first priority is to become experts in your business, your customers and your industry. We want to know what motivates your customers, and what they’re talking about. It’s the first step in becoming a bigger part of the digital conversation.
Your social media specialists will work with you to identify a brand voice — think of it as your digital personality. Your voice and tone will inform everything about your social presence, from the type of content being posted, to the tone utilized in brand copy and posting cadence.
V Digital understands that social media is a 24/7/365 endeavor. When it comes to perfecting your social presence, our work is never done. With constant measurement and analysis, we’re always making an effort to improve your presence against key performance indicators (KPIs).
There’s no magic overall wand when it comes to social media management. Different demographic groups – and even different individual customers – have different expectations, and each social media platform has its unique ways of engaging with users and attracting their attention.
Users on LinkedIn expect a polished, professional presentation while Pinterest users want to see interesting visual content. Twitter users want to talk to (or about!) you. The way you engage users on these platforms will – and should – vary, but each one can be an effective marketing tool if wielded correctly.
Platforms like Snapchat and Instagram that operate on a short time span lend themselves well to memorable imagery that doesn’t require much reading.Users will probably only see a post once and engage with it once. It pays to make punchy, memorable posts on these platforms. Good Instagram ads can go a long way, but giving people a way to interact with you goes a lot further.
On the other hand, text-heavy platforms like Facebook where posts tend to be more permanent facilitate sustained and in-depth customer engagement. While Facebook ads help build brand awareness and educate potential clients about your services, a truly strong social media presence requires you to do more: to speak to them directly.
Today, the dynamic world of online content and countless social media platforms have made consumers ultra-aware of events and professional dealings of any given business. Reputation monitoring ensures that threats to your reputation will be quickly handled and diffused, preventing them from growing into majorly damaging situations. Additionally, a close eye is kept on the overall state of your business’ reputation, taking necessary steps to bolster it effectively as needed.
By partnering with a professional team that possesses the expertise and tools to properly monitor and manage your online reputation, you can take the right steps towards paving a path of long-term success for your business.
An effective social media marketing agency like V Digital Services takes full advantage of these opportunities. We leverage our knowledge and social media skills to maximize successful outcomes. We know how people like to engage with brands and are experienced in turning day-to-day social media interactions into an organic brand-strengthening activity. Please contact us to learn more about how we can help your business with social media management.
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