- Posted by Trevor Weitzel
- On November 23, 2016
Getting customers in the door – it’s the ultimate bottom line for businesses, no matter the product or service. While it’s true that technology has altered the fundamental way that buyers and sellers interact, the web has merely changed the interaction, not the end game. Buying and selling remains the same.
Organic SEO Drives Foot Traffic
At V Digital Services, we know that online shopping has increased in popularity by leaps and bounds over the last decade. Customers rely on mobile devices for almost everything and they turn to the web for information about retail offerings, services, and pricing.
Despite that meteoric rise, more than nine out of 10 product sales still take place in-store. Google provides some remarkable statistics: approximately 75 percent of people who utilize mobile devices to conduct a location search will actually visit that business within 24 hours. That’s not all – almost a third of those visitors will actually make a purchase. Reliable statistics point universally toward the value of web presence supported by local SEO marketing.
The Internet can feel like a vast wilderness, but don’t be fooled by the amount of information contained in its trillions of pages. Think of the web as a small town, in that just as local businesses must work to build solid reputations in the community, organic SEO services work to build web presence, the secret to driving that all-important foot traffic.
The Benefits of Embracing Local SEO Marketing
Local SEO marketing can increase web visibility with an individualized plan that takes into consideration your typical customers, trends (both online and at brick-and-mortar locations), business needs, and geography. Be sure to maximize your results with a company like V Digital Services that corrects errors on multiple listings, audits your reputation on social media, and monitors online reviews.
Mistakes in web citations (such as the information in electronic directories on Google+ or Yelp) can quickly drive customers away. Because a few clicks on a smartphone are all that separate a buyer and a seller, buyers have become intolerant of erroneous information, hard-to-find contact details, or less-than-stellar reviews. A visit that could be easily converted to a sale, may be quickly diverted to a competitor with a more accurate web presence.
V Digital Services
Contact V Digital Services to learn more about how we can help you improve foot traffic through our expert Organic SEO services. Let’s talk about a customized approach that brings you the results you want, with a great ROI.