CASE STUDY
INDUSTRY: Home Services
CLIENT:
Need:
Absolute Aluminum is an established family-owned company that specializes in aluminum pool cages, extended lanais and pergolas. The business approached V Digital Services with a need to generate more high-quality leads through Google Ads, aiming to increase both phone calls and form submissions. They were looking for a targeted approach to boost engagement and drive tangible results.
4000%
MORE LEADS
140%
MORE CLICKS
32%
MORE LOWERED COST PER CLICK
Strategy:
To address their goal of driving more quality leads, we implemented our First-Party Data solution, Prospect Hub. After implementing Prospect Hub on their site, we were able to identify approximately 25% of all web visitors. We then leveraged this data in several different audiences in their Display Ads including a direct retargeting audience, a Optimized Targeting audience, and Expanded audience targeting. Using the data in these ways enabled more precise targeting to reach individuals likely to engage through phone calls or form submissions.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
Increased Leads from 1 to 41
Increased CTR by 140%
Lowered the cost per click by 32%
Ready for Some Big Returns?
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