CASE STUDY
INDUSTRY: Home Services
CLIENT:
Need:
Cabinet Renew is a locally owned and operated cabinet refinishing business. Their business had been growing organically. They came to V Digital Services looking to use paid Google ads to increase their lead generation. Their goal was to increase phone calls and form fills specifically for cabinet refacing and finishing projects.
64%
MORE CONVERSIONS
194%
HIGHER CONVERSION RATE
48%
LOWERED COST PER LEAD
Strategy:
In response to their challenge, we formulated a strategy that revolved around the utilization of our new 1st Party Data solution, Prospect Hub. We uploaded the data into an audience at the account level and used it as a signal in a Performance Max (PMAX) campaign.
We saw quick results after a couple of months. We measured the current data compared to the previous time period. Total conversions including phone calls and form fills increased 64% bringing more qualified leads to Cabinet Renew. We were also able to decrease their cost per acquisition by 48% starting at $74.14 and dropping to $37.92.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
64.86% More account-wide conversions (61 vs. 37)
194.71% Higher conversion rate account-wide (10.02% vs. 3.40%)
Account-wide lower cost per conversion by 48.85% ($37.92 vs. $74.14)
61.76% More PMax campaign conversions (55 vs. 34)
Higher PMax conversion rate up 127.24% (18.27% vs. 8.04%)
PMax campaign lower cost per conversion by 48.7% ($20.66 vs. $40.27)
Ready for Some Big Returns?
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