Category: Reputation Management

How To Respond To Negative Reviews
You’ve worked tirelessly to deliver a consistently first-class customer experience, putting customer needs first every step of the way. So, you should only ever receive positive feedback and glowing customer reviews, right? Not necessarily. Unfortunately, bad reviews are simply a part of being a business owner. Even when you do your very best, things happen: [...] KEEP READING
How to Encourage Customer Reviews Online
Every business owner understands that customer reviews are important – but do you really know just how valuable they can be? You might be surprised to learn just how impactful customer reviews can be, especially in our digitally-driven age. Online reviews are a powerful tool that you can leverage to achieve an array of goals [...] KEEP READING
Utilizing Social Media Staff as a Small Business Owner
If you actively manage your business’s social media accounts, the chances are that you are familiar with your customer’s expectations and have a good idea of what to expect and how to respond. However, being in the midst of a global pandemic can throw all of this out of the window. For business owners, this [...] KEEP READING
How to Communicate Business Changes to Your Customers
The continuously changing business scenario means that information online may become outdated quickly, leaving customers confused and causing you to miss opportunities to conduct business that are crucial at this time. Now more than ever, it is critical that you take a proactive approach to update your customers with any changes to your business. Update [...] KEEP READING
5 Tips for Franchise Reputation Management During the COVID-19 Coronavirus Pandemic
The worldwide coronavirus outbreak has upended nearly everyone’s personal and professional lives in a very short time. With concerns about risking illness, many are opting to stay home, and many businesses have been ruled nonessential and ordered to close temporarily. This leaves businesses in a tough spot; whether or not they have been forced to [...] KEEP READING
How To Get Review Stars in Google Search
A travel writer first developed the five “star” rating system in 1820, when she marked objects with one or more exclamation points “according to their merit.” Today, that same system is widely used to help consumers determine the merit of everything from restaurants to hotels, and from movies to services, which is why many businesses [...] KEEP READING
Five Stars: How Local Reviews Can Shape Your Digital Marketing Campaign
The internet is a magical and mysterious place. Information at your fingertips, tools and applications to make life easier, and the answer to any question you can possibly dream up. What could possibly go wrong? For business owners, the convenience of the web can sometimes be brutal as your reputation hinges on what customers have [...] KEEP READING
How to Get Review Stars in Google Search
Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your [...] KEEP READING
Is It Time for Reputation Monitoring? Key Factors to Consider
Your reputation is everything. That fact is nothing new. What is relatively new, however, is that the details of your reputation are conveniently posted online for future potential customers to consume at their leisure. Do you know what your customers see when they search for you online? That’s why Reputation Monitoring matters. Myriad tools and [...] KEEP READING