CLIENT: All Smiles Family Dental Care
All Smiles was well-known in their local area but had trouble attracting a wider patient base and little online visibility. Using organic SEO and paid Google advertising, our goal was to increase traffic, appointments, and name recognition.
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Our organic SEO strategy focused on creating engaging and creative blog content on trending topics in addition to their core dental services. These posts helped them rank highly in searches for niche topics and bring potential new clients onto the site, as well as show the All Smiles team’s expertise. Traffic and rankings were further bolstered by an authority focused link strategy for increased credibility and traffic from Google.
We used a lead generation focused paid campaign, targeting a variety of cosmetic dentistry and geo-specific keywords and enticing potential customers with monthly specials using the Promotions ad extension, which has resulted in more business for this client than they’ve ever had before.
Based on the strategies implemented above, these were the results of our campaign.
Increased local search views 6%
Increased average session duration 7%
Improved bounce rate 3%
30% increase in unique callers
Improved average keyword position 4%
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