CASE STUDY:
INDUSTRY: Medical
CLIENT: Northern Illinois Vein Clinic
Need:
Northern Illinois Vein Clinic and its sister business Gilvydis Vein Clinic needed more visibility after a larger franchise, Vein Clinics of America, began moving into their area. Previous attempts to grow the sites by posting identical, duplicate content had resulted in decrease visibility and penalties in Google search.
181%
MORE SESSIONS
90%
NEW SESSIONS
12.7%
MORE CONVERSIONS
Strategy:
Our SEO strategist’s are focusing on content marketing and authority building by writing and posting blogs with expert tips on varicose veins, tingling veins, and other high traffic keywords. We have been working on expanding Northern Illinois Vein Clinic core service pages because after the website relaunch they were identical to each other, so we are trying to differentiate the content so they don’t run afoul of duplicate content issues and also aren’t fighting too much for exactly the same audience and keywords even though they’re pretty close geographically and subject matter-wise.
The Results:
Based on the strategies implemented above, these were the results of our campaign.
Clicks increased 245.96%
Impressions increased 74.01%
CTR increased 98.80%
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