This case study documents V Digital Services' SEO work with Northern Illinois Vein Clinic, which faced decreased visibility after a larger franchise entered their market and suffered Google penalties from duplicate content. Through content marketing and authority building focused on varicose veins and related keywords, along with differentiated service pages, the clinic achieved 181% more sessions, 90% new sessions, 12.7% more conversions, 245.96% more clicks, 74.01% more impressions, and a 98.80% increase in click-through rate.
Overview
This case study documents V Digital Services' SEO work with Northern Illinois Vein Clinic, which faced decreased visibility after a larger franchise entered their market and suffered Google penalties from duplicate content. Through content marketing and authority building focused on varicose veins and related keywords, along with differentiated service pages, the clinic achieved 181% more sessions, 90% new sessions, 12.7% more conversions, 245.96% more clicks, 74.01% more impressions, and a 98.80% increase in click-through rate.
Northern Illinois Vein Clinic Case Study - V Digital Services
Northern Illinois Vein Clinic Case Study - V Digital Services CASE STUDY: Northern Illinois Vein Clinic ORGANIC SEO INDUSTRY: Medical CLIENT: Northern Illinois Vein Clinic Need: Northern Illinois Vein Clinic and its sister business Gilvydis Vein Clinic needed more visibility after a larger franchise, Vein Clinics of America, began moving into their area. Previous attempts to grow the sites by posting identical, duplicate content had resulted in decrease visibility and penalties in Google search. 181% MORE SESSIONS 90% NEW SESSIONS 12.7% MORE CONVERSIONS Strategy: Our SEO strategist’s are focusing on content marketing and authority building by writing and posting blogs with expert tips on varicose veins, tingling veins, and other high traffic keywords. We have been working on expanding Northern Illinois Vein Clinic core service pages because after the website relaunch they were identical to each other, so we are trying to differentiate the content so they don’t run afoul of duplicate content issues and also aren’t fighting too much for exactly the same audience and keywords even though they’re pretty close geographically and subject matter-wise. The Results: Based on the strategies implemented above, these were the results of our campaign. Clicks increased 245.96% Impressions increased 74.01% CTR increased 98.80% Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES Local, Organic, Paid All Smiles A look at how using Organic SEO and Paid Google advertising helped All Smiles increase traffic, appointments, and brand awareness. READ CASE STUDY Paid Arcpoint Labs Case Study Tasked with navigating Google's new policies around COVID-19 advertising, ARCPoint Labs needed an experienced partner to assist with marketing their COVID-19 testing services online. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What was Northern Illinois Vein Clinic's main problem before working with V Digital Services?
The clinic needed more visibility after Vein Clinics of America began moving into their area. Previous attempts to grow by posting identical, duplicate content had resulted in decreased visibility and penalties in Google search.
What strategies did V Digital Services implement?
V Digital Services focused on content marketing and authority building by writing and posting blogs with expert tips on varicose veins, tingling veins, and other high-traffic keywords. They also expanded and differentiated the clinic's core service pages, which had been identical after a website relaunch, to avoid duplicate content issues and reduce keyword competition.
What were the quantified results of the campaign?
Clicks increased 245.96%, impressions increased 74.01%, and click-through rate increased 98.80%. Additionally, the clinic achieved 181% more sessions, 90% new sessions, and 12.7% more conversions.
What industry does Northern Illinois Vein Clinic operate in?
Northern Illinois Vein Clinic operates in the medical industry.
Source & Grounding
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