This case study documents V Digital Services' paid media campaign for ARCPoint Labs, a medical client offering COVID-19 testing services. The campaign achieved a 25% conversion rate, 65% lower cost per click, and reduced average cost per acquisition from $20 to $7 by securing early Google whitelist approval and leveraging low competition during the pandemic.
Overview
This case study documents V Digital Services' paid media campaign for ARCPoint Labs, a medical client offering COVID-19 testing services. The campaign achieved a 25% conversion rate, 65% lower cost per click, and reduced average cost per acquisition from $20 to $7 by securing early Google whitelist approval and leveraging low competition during the pandemic.
Arcpoint Labs Case Study - V Digital Services
Arcpoint Labs Case Study - V Digital Services CASE STUDY: Arcpoint Labs PAID MEDIA INDUSTRY: Medical CLIENT: Arcpoint Labs Need: ARCPoint Labs came to V Digital Services to find solutions for marketing their COVID-19 testing services online. Ads for testing were severely restricted and required whitelisting, and ARCPoint needed assistance from an agency with experience working with Google to navigate their ad policy. Their primary goal was to increase awareness and book new patients for COVID-19 testing. 25% CONVERSION RATE 65% LOWER CPC 7% AVG CTR Strategy: At the start of the campaign the Paid Media team was effectively working in the dark, developing strategies for an unprecedented situation while Google was withholding keyword data related to COVID-19 at the time. Nevertheless, the team worked diligently to get ARCPoint whitelisted before most of the competition, which allowed them to begin running ads and collecting data while taking advantage of low CPCs as well as almost nonexistent competition for paid search. In August, the team was able to take the data they collected and reoptimize the campaign, putting ARCPoint at a huge competitive advantage. Additionally, the paid media strategists were able to reduce the average cost per conversion from $20 in 2019, to just $7 in 2020. Most markets focusing on COVID-19 testing are seeing average CPAs of under $5, with markets like Scottsdale and Virginia beach seeing CPAs of $1.50. Much of our success hinged on the Paid Media team’s quick strategizing and hard work getting ARCPoint whitelisted before the competition, and leveraging the early data to strengthen the campaign and beat the competition as more competitors began the whitelisting process. The Results: Based on the strategies implemented above, these were the results of our campaign. Decreased the average CPA by 65% CTR’s are consistently triple the average (up to 22%) Conversion rates 8x above average Achieved consistent low CPCs (less than $1) Ready for Some Big Returns? GET STARTED EXPLORE MORE CASE STUDIES Local, Organic, Paid All Smiles A look at how using Organic SEO and Paid Google advertising helped All Smiles increase traffic, appointments, and brand awareness. READ CASE STUDY Organic Northern Illinois Vein Clinic Case Study How Organic SEO and a strategic content marketing plan helped Northern Illinois Vein Clinic increase their market share. READ CASE STUDY Grow Your Visibility. Grow Your Business. While the customers you have are valuable, every brand needs to grow its customer base to survive. Get your free digital assessment. " * " indicates required fields First Name * Last Name * Email * Phone * Company Name * State * Alabama Alaska Arizona Arkansas California - Northern California - Southern Colorado Connecticut Delaware Florida - Central Florida - Southern Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming Industry * Auto Beverage, Alcoholic Beverage, Non-Alcoholic e-commerce Education Electrical Electronics Events/Entertainment Finance / Banking Fitness/Health/Beauty Food Government / Politics Healthcare Hotels & Resorts Insurance Legal Marketing/Advertising Media New Construction Plumbing, Heating & Air Conditioning Pools & Landscaping Real Estate Recreation Restaurants Retail General Roofing / Siding / Flooring Technology Telecommunications Transportation Travel Job Title * Project Time Frame Immediately 1-3 Months 6-12 Months Just Looking For Information How soon are you looking to start your next project? Product Interests * Local SEO Organic SEO Paid Media YouTube Advertising Programmatic Print Email Marketing Consent Management Website Development Web Hosting Web Maintenance Analytics Franchise Marketing Device ID Streaming Live Sports Additional Media Select All Referrer This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This field is hidden when viewing the form Latest Completion of the VDS Form 2026 V Digital Services | ALL RIGHTS RESERVED | SITEMAP | Privacy | Terms Of Use | Cookies | Accessibility | Your Privacy Rights Use of this website constitutes acceptance of our policies linked above. V Digital Services may earn a portion of sales from products & services purchased through links on our site from our affiliate partners. ©2026 V Digital Services, LLC. All rights reserved. Do Not Sell or Share My Information
Frequently Asked Questions
What was ARCPoint Labs' primary marketing challenge?
ARCPoint Labs needed to market COVID-19 testing services online, but ads for testing were severely restricted and required Google whitelisting. They sought assistance from an agency with experience navigating Google's ad policy.
What were the key results of the campaign?
The campaign decreased average CPA by 65%, achieved CTRs consistently triple the average (up to 22%), achieved conversion rates 8x above average, and maintained consistent low CPCs of less than $1.
How did V Digital Services gain a competitive advantage for ARCPoint Labs?
The Paid Media team worked to get ARCPoint whitelisted before most competitors, allowing them to run ads and collect data while taking advantage of low CPCs and minimal competition for paid search. In August, they reoptimized the campaign using collected data to further strengthen performance.
What specific cost improvements were achieved?
The average cost per conversion was reduced from $20 in 2019 to $7 in 2020. Some markets like Scottsdale and Virginia Beach achieved CPAs as low as $1.50.
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